its entire production chain‚ Gap Inc and H&M outsource all their production. Zara’s vertical integration enables the firm to have a faster turnaround than its competitors. Product and geographic diversification has been used by the three clothing brands as their main directions for growth. Gap Inc and H&M have also developed new channels of sale. The development of electronic commerce sets Gap Inc and H&M apart from Zara which does not offer its products online. Gap Inc has focused mainly
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than most of other Asian countries. Japanese can afford the price that UNIQLO makes. The benefits of the exported country: As the exported country‚ Japan doesn’t need to count on the taxes. Competitors: There are many clothing shops in modern Japan‚ and also many clothing brands that they can choose. That is to say that UNIQLO needs to adjust their price to similar ones like their competitors do. Promotion Festival: UNIQLO can use the festivals to do some promotions to appeal the customers. For
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Brand Exploratory Research (Consumer perspective) By doing this research‚ we intend to find the health of the brand‚ its sources of equity and suggest improvements if any. Name: Age: Gender: How often do you purchase dresses of the brand Calvin Klein? a. < 4 months b. 4-6 months c. 6-10 months d. Once a year e. Other How would you rate the following brand personality elements associated with Calvin Klein Products? (1-lowest and 5-highest) Brand Element | 1 | 2 | 3
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keep in mind that during the millennium “licensing was a staple in the fashion business.” (pg.8) Many companies looked to licensing to help brand extension and most‚ in fact‚ built a steady revenue from licensing out their brands. These brands include brands like Ralph Lauren‚ Nine West and Liz Clairborne‚ but also venture into the luxury market targeting brands such as Gucci and Fendi as well. It is safe to say that licensing‚ in the millennium‚ was a prominent and successful trend within the fashion
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EFFECTS OF BRAND IMAGE ON CUSTOMER BUYING BEHAVIOR ON CLOTHING BY SIDRAH MERAJ FA10-BB-0026 SHIGREF AQEEL FA10-BB-0017 FATIMA ARSALAN FA09-MM-0033 Research is done for our marketing research course submitted to SIR NAEEM SHAIKH ACKNOWLEDGMENT Firstly we would like to thanks Almighty Allah who has given us the opportunity and grace to see every new day and made it possible for us to accomplish the final project report on the topic of “Effects of Brand Image
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QUESTIONNAIRE Please highlight your answer. The questionnaire is completely anonymous. Screening questions 1) Do you work in marketing/advertising? * YES NO 2) Do you have a close relation to the company Louis Vuitton? (You or your family member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1
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Inappropriate clothing By : Erick Stoutamire 9/15/2013 Clothing defines the person you are and the person you want to be in the future. The type of clothing you wear can also label you forever be it good or bad . If you are the type of person that wear clothing that is consider inappropriate all the time most
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QUESTIONNAIRE:- (Retailer Survey) Name of the shop: __________________________________________________ Retailer Name: ____________________________________________________ Address: __________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b
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Johnny Cupcakes Chelsea LaRese Johnny Cupcakes is a multi-million dollar clothing brand. The brand was founded in 2001 by Johnny Earle. One of Johnny ’s acquired nicknames was Johnny cupcakes. He "thought it would be funny to make a couple random shirts that said ’Johnny Cupcakes ’ on them for the fun of it" (Earle‚ 2012). After massive interest in these shirts‚ he decided to continue to make more and change up the designs. In 2001‚ Johnny stated‚ "the band I was in‚ On Broken Wings‚
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Questionnaire | Code No._____ | LDRP Institute of Technology and ResearchSector 15 Gandhinagar‚ Gujarat | | TOPIC – “A Study on the effective promotional strategy influencing customer for the products of Big Bazaar and D-Mart” ------------------------------------------------- (This Questionnaire is for the academic research purpose only‚ the data collected will be
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