Name:Yutian Wang ID:43228259 Business Name:Topshop Email Address: wangyt_1002@hotmail.com TOPSHOP Marketing Plan Prepared: [25 Dec 2013] Table of Contents 1 Marketing Plan Summary [Please complete this page last] [The marketing plan summary is a snapshot of your more detailed answers from your marketing plan. It should be easy to read and simple to follow. ] Introduction of Topshop Business
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1.0 EXECUTIVE SUMMARY This marketing plan is designed for Prima Pasta Restaurant located at 6811 Kirby‚ Houston TX 77030. The restaurant is owned by the family for two decades in a row. It analyzes in details the strengths‚ weakness‚ opportunities and threats of the business in their located building. The analysis will include supporting data that will enable the reader to identify promotional strategies for Prima Pasta Restaurant. Furthermore‚ this plan will provide statics information
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Situation Analysis Executive Summary Daiso’s stores is a store where you can buy all thing with just 2 Singapore Dollar. Daiso provide a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied‚ not only in Japan‚ but also all over the world. Wide range of stores‚ products‚ and highly competitive prices never fail to satisfy the discerning customer. There is something that no other company
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Positioning strategies Premium pricing strategy It is used to maximize profit in areas where customers are happy to pay more. The practice is intended to exploit the tendency for buyers to assume that expensive items enjoy an exceptional reputation or represent exceptional quality and distinction Example: Louis Vuitton‚ Rolex‚ first class air travel‚ luxury hotels etc. are products and services applying a premium pricing strategy. Economy Pricing Supermarkets often have economy brands
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Reading 14 discussed about the importance of core competencies to an organization by using examples such as Honda company‚ it also suggest how to define weather the company have core competencies or not. In this reading‚ the writers suggested that core competence is similar to strategic capabilities that enable organizations to achieve a more sustainable competitive advantage. They are also suggested questions used to identify core competence‚ which are does it provide potential access to a
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[By Roma Christian] Strategic Marketing Plan Report: Jetstar Australia [This report will specialise in the operation of Jetstar Airlines within the Australian domestic airlines market] 3.0 CORPORATION AND SBU BACKGROUND 3.1 Corporation Jetstar Airlines Australia is a Qantas owned subsidiary specialising in low fares throughout the Australian domestic airline market (_). Though this Australian subsidiary is wholly Qantas group owned‚ the company is separately managed and operates independently
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Marketing I. Introduction Philippine Airlines was founded in Feburary 26‚ 1941. It is Asia’s oldest carrier and still operates under its original name. The airline commenced service in March 1941‚ but it suspended operations due to World War II. The airline resumed service in 1946. European service began only two years in 1948. PAL entered the jet age in the 1960s with the Boeing 707. The airline over expanded in the 1990s and was bankrupt by June 1998. The airline shed unprofitable planes and
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Unit 1 – Case Study Ruth A. SchulerBrooks Question 1: How is building a brand in a business-to-business context different from doing so in the consumer market? When one first thinks of this one probably think about loyalty. Loyalty means consumer choses to use again and again the same product‚ the same brand. Consumers who are loyal to a brand are not willing to change it with another competitor brand. The business market vs. the consumer market the difference may seem obvious but the two
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Marketing Plan Outline Company Background & Executive Summary Situation Analysis-“Where are we now?” 1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors: 2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats) Goal Setting-“Where do we want to go?” 1. Market Segmentation
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Bibliography: 1. Global Business Today – Sixth Edition – Charles W.L.Hill. 2. Doing Business in Japan – Japan-guide.com 3. Japan Trade and Enterprise 4. Japan’s constitution – past‚ present and future 5. Digital Creativity – Global : Japan (mobile marketing and online advertising industry growth) 6. Indonesia ’encouraging ’ foreign investors – Fairfax Digital 7. Indonesia Foreign Investment. 8. The Political Economy of Development in Indonesia – Economic Institute of Indonesia. [pic][pic][pic][pic]
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