R&D • Concentrate on market research to find out recent trend and demands of consumers • Young shoppers (target market) nowadays are less interested in the logo-centric clothes and more eager to shop for electronic or go to low cost‚ “fast fashion” chains like Zara‚ Forever 21 and H&M that offer greater variety
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improve this article and discuss the issue on the talk page. (February 2012) In 1971 hot pants and bell-bottomed trousers were popular fashion trends 1970s fashion‚ which began with a continuation of the mini skirts‚ bell-bottoms and the androgynous hippie look from the late 1960s‚ was soon sharply characterized by several distinct fashion trends that have left an indelible image of the decade commemorated in popular culture. These include platform shoes which appeared on the fashion scene in
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fashion life time are outsourced. Zara acknowledges as one of the “largest‚ fastest growingand successful” clothing retailers. Zara’s success story begins by offering a product range capable of catering for men‚ women and children‚ providing affordable and stylish clothes whatever the season. Coupled with this‚ is their keen eye for discovering new fashion trends and translating these trends from the catwalk to the high street‚ both quickly and affordably. Zara boasts a marketing strategy of firstly
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largely on recent trends‚ prices and the customer’s satisfaction;hence the market is extremely competitive Substitute (Low to Medium) : * Unique “qiuck fashion” Strategy * Rivalries do exist H&M‚ Topshop‚etc * Consumer’s decision to purchase a certain article depends on personal taste (and peer group approval)‚trend as well as price * A substitute for fast fashion‚ at least for some wealthy costumers‚ could always be designer clothes (as they are the creators of trends for “tomorrow”);change
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In today’s current society it is important to wear appropriate clothing. With society fetishizing girls at younger and younger ages‚ girls are instructed to self-objectify and see themselves as sexual objects‚ something to be looked at. A laundry list of problems can come from obsessing over one’s appearance: eating disorders‚ depression‚ low self-worth. By applying a dress code that can teach a young girl self respect and provide a moral and dignifying perspective of ones self will give less room
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Akshada Kunnul & Priyanshi Kothari Fashion Management Final assignment- Business plan and Management process Lecturer- Samiksha Gandhi Submission date: 30th November 2013 Executive Summary This report is a study of management process for a retailing company - BillieBlush – that was launched in February 2010. The 1‚750 sq. feet store is located in Juhu‚ Mumbai‚ India where it caters to kids wear between the ages of 2-10. With the concept of fast fashion and short lead times‚ the company
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safety. Giving students a unifrom has many advantages on making the school environment a safer place physcially and mentally. Some may argue and say that students need to be able to express themselves through their clothing which allows them to be unique. However‚ this leads to some clothing not being appropraute or behvaior becoming negative. Although
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Week 2 Excercise - Topshop SWOT Analysis (Please add your points by editing the blog) Strengths: * hit-the-trend styles * affordability * accessibility - store coverage all over the country * availability in clothes range * numerous choices in product lines * numerous options in collections and styles‚ e.g. vintage boutigues * choices at multiple price points - for different choices of styles and qualities * store space (especially the London Oxford flagship)
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article of clothing to choose from in your closet‚ tailored especially to fit you? Probably not a 45-inch tall hennin or a coat trimmed with 2‚790 ermine pelts‚ which was exactly what wealthy medieval nobles saw as “fashionable.” The extravagance of the medieval European nobles made an everlasting impact on history‚ and their fashion evolved over the course of time. Although most of their clothing were wearable year-round‚ wealthy nobles had differently fashioned and fabricated clothing according
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Growing Need For Eco-Friendly Clothing Abstract Every consumer is probably aware that the products they purchase have some kind of effect on the environment. However‚ the average person does not know that the textile and clothing manufacturing industry has one of the greatest. Sustainable fashion is part of a growing design philosophy which some brands and designers are taking into consideration. The goal of this trend is to create textiles and garments
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