Olympic Rent-A-Car U.S.: Customer Loyalty Battles In response to Enterprise Rent-a-Car’s new customer loyalty rewards program‚ Laura Walkins‚ should follow the industry leader by adopting a dollar based reward system and focus on targeting business travellers. But in doing so Olympic needs to be careful not to enter into a price war with Enterprise. To avoid the risk of this happening‚ Olympic should look to diversify and differentiate their rewards program to steal a share of the business traveller
Premium Marketing Loyalty program
Revisions to Improve Original Letter I have reviewed your response letter to Mrs. Smith’s concerns and it has come to my notice that your letter needs a bit of improvement. Below are my suggestions on how you can make the letter more effective in responding to Mrs. Smith concerns. Your letter is generally a form of business letter that is responding to a customer’s concern so it should follow the techniques of writing a professional business letter. In such a letter‚ the introduction part should
Premium Customer Customer service Sales
2/11/14 MK 4813 Industry Analysis: Walmart Before Walmart was the powerhouse that it is today‚ the company or business had to analyze the industry it was pursuing to make sure it could achieve commercial success‚ learn how to operate within the industry‚ and most of all it had to discover a way in which it could gain a competitive advantage. Is the industry accessible; is it a realistic place for a new venture to enter? Walmart was entering the retail industry that did not have many discount
Premium Retailing Discount store Barriers to entry
SUBJECT: Should Slumping Fertility Rates in Developing Countries Spark Labor Worries? A new study published in the Wall Street Journal shows that most of the developing countries are now facing low fertility rates‚ which was more familiar with developed countries before. Low fertility rates could raise labor worries such as shrinking young labor forces and increasing aging problems. However‚ this also can be seen as an opportunity. Since there is less children and more working force relatively
Premium Demography Economic growth Population
Dear Representative Frankel‚ My name is Kimberlee Deutsch. I am a Registered Nurse in Pittsburgh Pennsylvania. Writing you to request your support for Bill 476‚ Nurse Safe Staffing Legislation. Nurse staffing is a crucial health policy issue on which there is a great deal of consensus on an abstract level (that nurses are an important component of the health care delivery system and that nurse staffing has impacts on safety)‚ much less agreement on exactly what research data have and have not established
Premium
Dear Mr. Sanders‚ Enclosed is the proposal of recommendations for selecting an appropriate laptop for your son to take to college. In my research‚ I will investigate the hardware requirements of the programs he will be required to run and consider that he needs a machine with enough power to run these programs both now and in the future. Issues such as battery life and wireless networking will be addressed. The direction your son chooses to pursue‚ academically‚ will be considered to ensure
Premium Personal computer Laptop Desktop computer
Active listening memo Sandra Stubbs HCA/230 April 5‚2012 Linda Widjaja Active listening memo To: All staff members Date: April 5‚ 20012 Subject: Active listening Good morning every one In an effort to improve communication within our office I have recently attended a conference where I have learned about active listening and its benefits. Active listening is also known as empathetic listening‚ this method of listening involves understanding the content of a message as well
Premium Feeling Hearing Pennsylvania
Measuring Economic Health Memo Economic health is best understood by learning the importance of gross domestic product also known as GDP‚ fiscal policies’ effect on the economy‚ and the roles of government bodies that determine national fiscal policies. All of which are necessary to understanding the true works of the economy. In this paper the author will explain these topics and how changes in government spending and taxes positively or negatively affect the economy’s production and employment
Premium Keynesian economics Economics Macroeconomics
Implementation Plan Review CMGT/445 10/27/2014 Implementation Plan Review MATTHEW BUTTACAVOLI After looking over Matthew’s Implementation plan I can see that it is well thought out and comprehensive. Every area of the assignment was followed. I think that the portion of the paper that stands out is the great deal of thought and precision that is in the project timeline. The timeline is very in depth and even allows for a small window of extra time‚ if needed. Areas of improvement would be more detail
Premium Project management Thought Critical thinking
thorough research about how vine works‚ how images can be used ethically and how different advertising techniques can be incorporated in a given ad to have a top-notch appeal in the viewers’ eye‚ I have wrapped all findings and explanations in this memo. This memo will provide a clear description of the concept behind each created ad‚ strategies used to engage target audiences‚ persuasive techniques
Premium Coffee Coffee Emotion