1. a. What is the “average” size of the market in CMI pads given that each set of 6 CMI pads will drive 10‚000 feet? Market Size Hammers 19500 26000 Weeks used 25 25 Hours per week 30 30 Feet per hour 20 20 Feet per year 290000000 390000000 Feet Per Set (4 initially plus 2) 10000 10000 Sets per year 29000 39000 Pads per year 174000 234000 Pads Manufactured 3000 3000 % of Market 1.72% 1.28% It is estimated that there are 19‚500 to 26‚000 hammers in use 25 weeks per year or 30 hours per
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core benefits of the new pile pad product for a customer? (list both qualitative factors and factors that you can quantify based on the case). Quantitative 1-Feet driven per hour performance-( hourly hammer‚crane ‚labour ‚overhead cost) 2-Piles driven per set of pads 3-Number of pads used for each set 4-Time required per change of a set-( hourly hammer‚crane ‚labour ‚overhead cost) Qualitative 1-Inadequate pads have risk of cracking the pile 2-Most of pads are unbranded 3-There is no
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.................................................................................. 7 Curled Metal Inc. Engineered Products Division THE PROBLEM STATEMENT Curled Metal Inc. has been given the opportunity to diversify its business portfolio. CMI had an impressive growth in revenues from $750.000 in 1991 to $55.000.000 in 2001. Strict environmental regulations in automotive sector were successfully addressed by their product Slip-Seal‚ and as consequence sales increased steadily over a decade
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Introduction Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal‚ a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry‚ CMI’s management decided to examine a new application for curled metal technology. Situation Analysis Company Business Model and Competitive
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Curled Metal Inc.—Finding the Perfect Price Brief Description of Company and the Situation Curled Metal Inc. (CMI) specializes in selling metal-based products to various markets. With over $55 million in annual sales (FY 2007‚ Exhibit A)‚ they’ve managed to capture 80% of the automobile industry’s market share by developing and selling a highly specialized product‚ Slip Seal‚ designed just for auto manufacturers. They’ve seen a recent slip in sales (a loss of nearly 10% from 2006 to 2007‚ Exhibit
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Case: Curled Metal Inc. (CMI) Introduction Curled Metal Inc. originally sold metal as a finished good but has later developed its business concept to transforming metals into high value added manufactured products. Early in 2008‚ the company was about to launch a new product‚ which could revolutionize its business‚ setting a new standard in the pile-driving market: CMI cushion pads. However‚ this product launch poses key strategic issues to the company‚ ranging from assessing manufacturing capacity
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Curled Metal Inc – Engineered Product Division Overview Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers‚ it had grown rapidly over the past decade. The sales increased from $750‚000 in 1991 to over $55 million in 2007. However‚ the sales decreased from 61 million in 2006 to 55 million in 2007‚ a net decrease of 9.5%‚ the net
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Inc.-Engineered Products division Overview Curled Metal Inc. (CMI) used to manufacture custom-fabricated components for chemical process filtration and other highly technical applications. After CMI developed Slip-Seal‚ the company had grown rapidly over the past decade. However‚ company management wanted to diversify away from its heavy reliance on Slip-Seal. Thus‚ management began to examine their new product‚ a cushion pad‚ which is a key part of the process for driving piles. Especially‚
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Curled Metal Inc. Executive Summary Situation analysis: CMI is looking to diversify its portfolio. It wants to introduce a new high performing cushion pad into the pile-driving market. CMI will initially target small engineering/construction and independent pile-driving contractors. CMI will have the first-to-market advantage‚ as there are currently no direct competitors for metal pads. In terms of channels‚ CMI would distribute its pads through manufacturing representative. Main problem: CMI’s
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Sales Management and Personal Selling Curled Metal Inc (CMI) Dear Sanwal‚ To address your immediate need from Kendrick Foundation Company (‘KFC’) for a price quote on Curl Metal Cushion Pads (Cushion pads or ‘CMCP’)‚ it would be beneficial to establish a proper pricing strategy. It may also be beneficial to not only consider the short term‚ but also the potential long term pricing strategy for future consumers as well. To estimate the value price or price premium‚ it is advisable to keep in
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