Wed 4 Aug 2010 MARK922 Marketing Management Lecture Week 2 – Ms Leanne Brereton Chapter 2 Strategic Marketing and Planning Chapter 15 Ethics and Marketing Compliance Slides developed by L. Brereton based on Kotler‚ P. Adam‚ S. Denize‚ S. and Armstrong‚ G. (2009) Wed 4 Aug 2010 MARK922 Strategic Marketing and Planning Learning Objectives 1. Explain strategic planning. 2. Describe the marketing management and planning process. 3. 3 Identify the sections of a marketing plan and specify the
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Unit 324 Supporting individual with specific communication needs 1.1 Explain the importance of meeting an individual’s communication needs. Answer People communicate because they need to let others know what they want and feel‚ as well as to find things out and get answers to their question and to pass on information and give direction. Communication is a basic human right. Without communication the individual is unable to realise or exercise their rights. Under the human rights act
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HSC 3029: SUPPORT INDIVIDUALS WITH SPECIFIC COMMUNICATION NEEDS. Q:1.1 Explain the importance of meeting an individual’s communication needs. Individuals who have communication problems need support to enable them to express themselves effectively. It is therefore important for the carer to be aware of the individuals preferred method of communication and also to support the individual to use their preferred method. Individuals have the right to communicate through their chosen method and their
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Strategic Stakeholder Management A stakeholder is any individual‚ group‚ or organization that has an interest or concern or may be impacted as a result of an organization’s activities‚ objectives‚ policies‚ or products. Strong relationships between an organization and its stakeholders are critical to a company’s success. To effectively manage stakeholder relationships‚ an organization must understand the nature and composition of its stakeholder community and how stakeholder power and interest levels
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What is an additional need? According to Pete Youth an additional need means “any child or person with a physical‚ sensory‚ communication‚ behavioural or learning disability‚ or a long-term or life-limiting condition. This may also include children with emotional health and wellbeing needs where there is an impact on their daily life‚ including those with more significant mental health problems.” In my opinion additional needs means someone who needs extra help in order for them to lead normal lives
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MASLOWS HIERACHY OF NEEDS Peoples’ needs are arranged according to its importance of human survival. Human needs may be placed in a hierarchy where the lowest level contains the most basic needs‚ which must be satisfied before the higher order needs emerge and become motivators of behaviour. The needs of the hierarchy are as follows‚ psychological needs‚ safety needs‚ social needs‚ ego/esteem needs and self-actualization needs. Psychological needs: These are the basic needs for a human which are
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TYPICAL NEEDS 2 After reading Chapter One from ‘Becoming a Helper’ by Corey and Corey I learned different things about myself and my own personal needs. I learned about the nine different typical needs and how my own personal needs relate to them. This will help me to have a better understanding of the factors that have influenced me to join this program and the helping profession. The Need To Make An Impact Having a need to make a difference or have some sort of impact on someone’s
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Human Needs Stephanie Humphrey‚ Travis Cooper‚ James Casteel‚ Keevi Hicks PSY/211 September 11‚ 2012 Courtney Boyer Human Needs Maslow’s Hierarchy of needs is a basic need at the bottom. Starting from the bottom of the pyramid and moving towards the top we start with physiological‚ safety‚ love/belonging‚ esteem‚ and at the top with self-actualization. With these steps Maslow describes the pattern that human motivation generally moves through. The four most fundamental layers of the pyramid
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Pepsi’s Needs Assessment Paper November 27‚ 2011 By: Krystal M. Jackson HR 592 Professor: Bill Carnes Introduction Every organization at some point must design a training and development program to make sure that the managers and employees get the skills that it would take to perform their job. In order to design a training and development program‚ the organization must conduct a need assessment. “Need assessment is the process used to determine if training is necessary; it also
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Writing Assignment #1 "Everyone’s behavior is guided by his or her unique needs and wants." Salespersons‚ prospects‚ customers‚ and consumers all make their daily decisions based on this fact. By better understanding others needs and wants as well as your own‚ a salesperson can reach his full potential for attracting new business as well as retaining business while maximizing revenue. As we discussed in class‚ there are four major personality traits that differ depending on varying amounts
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