IMPACT OF ADVERTISEMENT ON BRAND & REVENUE A CASE STUDY ON [pic] SUBMITTED TO CONTENTS 1. Introduction 2. About Airtel 3. Positioning Of Airtel Through Celebrity Endorsement 4. Effect of Advertising Expenditure On Sales 5. Questionnaire 6. Questionnaire Survey Findings 7. Conclusion INTRODUCTION Brands all over the world use celebrities to advertise their products. As early as 1890‚ actress Sarah Bernhardt appeared on
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Acknowledgement There are many people who have been of enormously help in the preparation of the Project on Airtel- Base Transeiver Station(BTS)‚ I am specially thankful to Mrs Sandhya Gopalakrishnan‚ faculty at Amrita School of Business who have given us this opportunity to undertake this project. I am thankful to all my friends giving their remarkable contribution and special thanks to my mentor in charge‚ Rajesh Babu‚ Sujith Nambiar and Anil who not only explained the topics very well but all
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Latoya Starks Week 2: Enterprise Applications Paper IT/205 Enterprise Applications Paper Question 1: Describe two effects of database tools and technologies on business performance and decision making. Database tools and technologies affected the business processes and decision making by a great extent. The most important benefit of the database is to change unstructured information into structured information‚ and allow users to analysis the data stored into different
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Hugh Hefner & The Creation Of Playboy Hugh Hefner first showed his interest in publication at an early age‚ founding his high school newspaper while attending Steinmetz High School. Although he had a high IQ of 152‚ Hefner was unenthusiastic about school in general. After graduation‚ he served two years in the United States Army‚ then went on to attend classes at the Chicago Art Institute. After two years at the Art Institute‚ Hefner attended the University of Illinois in Champaign-Urbana‚ where
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GLOBALIZATION OF WALMART Walmart in the Indian Market Introduction to International Business November 11‚ 2012 BRYSON CONAWAY ELIZABETH DENNIS ALYSSA DUNGANS WILL KERDOLFF BRIAN GROVER NADIA WONG ABSTRACT This research looks at the challenges and possible solutions of globalizing a large-scale retail company. It considers the foreign investment strategies of the retail titan Walmart‚ how it has succeeded in 27 countries and how it plans to succeed in India as well. First is an
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NATIONAL LAW UNIVERSITY‚ JODHPUR SUBJECT: CUSTOMER RELATIONSHIP MANAGEMENT A STUDY OF CUSTOMER SATISFACTION WITH RESPECT TO CALL CENTRES OF AIRTEL Submitted to:- Submitted by:- Ms. Archi Mathur Gauri Devpura Roll No. 864 B.B.A. LL.B. (hons.)
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Name: Neal Date: 11 Oct‚ 2010 Financing Small and Medium Enterprises Introduction: Cash is like the blood in human body for all companies. So‚ the problem of financing is one of the most important issues in company operations. Appropriate and healthy sources of capital is the primary issue for an enterprise‚ especially for the SMEs. As policy‚ the reasons for their ideas‚ and SMEs’ own flaw‚ so that the financing channels for SMEs is relatively narrow
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Forms of financial support for enterprise Entrepreneurial finance is an important issue in business. This article is devoted to the issue of financing of business. There are many forms and methods of financing the enterprise: for this purpose may be used the issue of shares‚ loans‚ leases financing‚ mortgages‚ etc. Each of the used form of financing has certain advantages and disadvantages. Therefore‚ in any investment project should be a thorough assessment of the effects of using different
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MI0038- ENTERPRISES RESOURCE PLANNING (Book ID: B1964) Question 1 Explain the relationship between business functions and business processes in the insurance sector Answer: A business function refers to an activity that an enterprise performs to realise its pre-determined goals and objectives. You can also define a business function as a series of rationally interrelated activities or tasks performed by an enterprise in order to obtain the desired results. Generally‚ an enterprise classifies
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Hugh Hefner As you look around‚ everything around us has a connection to entrepreneurship. Entrepreneurs started everything we use today in one way or another. No society can exist without entrepreneurship. In the United States and in most of the developed countries in the world‚ the economy and quality of life depends on the products and services created by entrepreneurs. Hugh Hefner is very well known for being one of the most successful entrepreneurs out there today‚ despite his age he is a
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