MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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When Somebody Else’s Right-versus-Wrong Decision puts you in a Right-versus-Right Dilemma Robin L Heath John Brown University To steal‚ one takes property that does not belong to them‚ without permission‚ particularly when the property is taken secretly or by force (steal‚ n.d.). By placing the items in her backpack‚ and removing the items from the facility without authorization‚ Toni’s actions undoubtedly fit the definition of stealing. This is obvious unethical behavior‚ and
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Jesslyn Lay OPER360 04/03/2013 Ethical Dilemma 1 In the case of this first dilemma‚ my suggestion would be to stay with the original supplier instead of switching to China-made shoes. Although cost effective‚ as a widely-regarded socially responsible company‚ we should keep in mind that the switching is risky and may cause a potential damage to the company’s reputation. I believe the company will save so much if we decide to do the switching especially with the projected sales for the following
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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Manager: A form of work that involves coordinating an organization’s human‚ financial‚ physical and information resources toward accomplishing organizational objectives. Attainment of organizational goals in an effective and efficient manner through planning‚ organizing‚ leading and controlling organizational resources. NOTE THESE CHARACTERISTICS: Goal-driven Activity is effective and efficient Uses the four managerial functions What is Management? A set of activities planning and
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is always available Ensure proper on-boarding for all new recruits. Ensure proper evaluation is done prior to end of probation period or renewal of contract Creating the job descriptions for the whole company Organizing and carry out exit interviews. Performance Appraisal Develop a performance appraisal process Train managers and supervisors on the process Enhance and supervise the performance appraisal process‚ to ensure periodical evaluation and proper documentation is maintained in line with
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Bank managers direct bank branches and departments‚ resolve customers’ problems‚ ensure that standards of service are maintained‚ and administer the institutions’ operations and investments‚ in addition to overseeing the following employees: * Bank tellers‚ the largest number of workers in banking‚ provide routine financial services to the public. They handle customers’ deposits and withdrawals‚ change money‚ sell money orders and traveler’s checks‚ and accept payment for loans and utility bills
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traditional viewpoint of management This concept focuses on efficiency and is split into three main branches‚ namely; bureaucratic management‚ scientific management and administrative management. Scientific management focuses on the – one best way to do the job. Administrative management emphasizes the flow of information in the operation of the organization. The behavioural viewpoint of management Behavioural or human relations management emerged in the 1920s and dealt with the human aspects of organizations
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(October 17‚ 2011). Traits of a Good Manager. www.buzzle.com. Traits of a good Manager by Manali Oak retrieved October 17‚ 2011 From- http://www.buzzle.com/articles/traits-of-a-good-manager.html Summary- these article discuses 4 important traits that a good manager will need to succeed in the working world as well as some ideas on how to act and listen to your employee’s Leadership Leadership is one of the vital qualities of a good manager. A good manager is often seen exercising effective
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Q‚ Explain how someone can be a manager but not a leader‚ a leader but not a manager‚ and both a manager and a leader? Answer: The discussion between management and leadership has been considerable for a number of years. Differentiation between leadership and management is important. There is difference between manager and leader but both are important. Manger has to manage which means to accomplish and to bring about‚ to conduct and to feel the responsibility. On the other hand‚ Leader leads
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