We can achieve success through collective effort rather than as Individuals. In mathematics we say One Plus One is equal to two. But when it comes to people‚ it is only partially true. Most of the times two people can carry out much greater tasks than the sum of the tasks they carryout individually. This is known as the synergy effect. For instance‚ the Canada Geese are migratory birds that fly in a ‘v’ formation. As each goose flaps its wings it creates an "uplift" for the bird that follows. The
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Internal Branding: Internal branding is the set of strategic processes that align and empower employees to deliver the appropriate customer experience in a consistent fashion. These processes include‚ but are not limited to‚ internal communications‚ training support‚ leadership practices‚ reward and recognition programs‚ recruitment practices and sustainability factors. Internal branding making sure that members of the organization are properly aligned with the brand ad what it represents. Internal
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Branding Ethiopia: Opportunities and Challenges Research Proposal Presented to Graduate School of Business Leadership University of South Africa /UNISA/ In partial fulfillment of the Requirements for the MASTERS DEGREE IN BUSINESS LEADERSHIP By GETU KEBEDE KIDANE (43089488) Study Leader JH VISSER July 2010 Addis Ababa‚ Ethiopia TABLE OF CONTENTS 1. INTRODUCTION AND BACKGROUND OF THE STUDY 1 1.1. Introduction 1.2. The Ethiopian Contextual Background
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EMPLOYEE BRANDING Companies‚ today are resorting to unique ways to foster their brand image. And how are they doing it? Through large hoardings? Unique tie ups? Celebrity endorsements? No. Why spend on external resources when they can look internally for help‚ that too for free. Meet the new brand ambassador. YOU‚ the employee. Here is how you can play a significant role towards building a successful employee brand. You are making an airline ticket booking for your next trip. And what exactly influences
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Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26 6. The Brand Environment 30
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Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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ESPN Mission Statement ESPN stands for Entertainment and Sports Programming Network. The media programming department at ESPN mission statement says “The Programming Department’s mission is to create‚ acquire‚ and schedule premier content to engage fans and maximize audiences on all platforms.” The ESPN Organization as whole mission statement is “To serve the sports fan wherever sports are watched‚ listened to‚ discussed‚ debated‚ read about or played.” Sports are watched‚ listened to‚ discussed
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Worth the Effort? Why become a Christian if I must complete A‚ B and C? It seems the only way to Christ means completing a laundry list of assignments‚ which may create the question: why would I still want this after that? When reading “Batter My Heart” by John Donne‚ some might infer the previous conclusion. An English poet‚ Donne wrote this piece‚ one of his holy sonnets‚ five years before he became a priest. During that time‚ he remained in the progress of conversion from Roman Catholicism to
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Employer branding From Wikipedia‚ the free encyclopedia Minchington (2005) defines your employer brand as “the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates‚ clients‚ customers and other key stakeholders).” Employer branding is therefore concerned with the attraction‚ engagement and retention initiatives targeted at enhancing a company’s employer brand. Strong employer brands
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seekers across the country. That’s called employment branding (e-branding)-- positioning a company as a ‘great place to work for’ by using a well-crafted messaging strategy backed by consequential and relevant employee-oriented initiatives. In an era where organisations are falling over each other to recruit the best talent and employees hop jobs for just a few thousands rupees‚ employers need to stand out in the crowd. That’s why e-branding is increasingly seen as the single-most important factor
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