Marketing Discussion | Marketing Planning | | Professor Marshall | | BINGXUAN WANG 0154801 | 2013/5/16 | | Marketing Discussion Marketing Planning Consider Porter’s value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts? A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver
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Q1 : Five Organizations in Nairobi County and it’s Publics based on categories of Wragg. Unga Group Limited - Unga Group is a flour milling company in Kenya. Unga is headquartered in Nairobi with flour mills in Eldoret‚ Nakuru and Mombasa and is listed on the Nairobi Stock Exchange. The company was founded in the early 1900s. Its name is abbreviated to UGL. It is categorized as a company deals with Functional Publics as they are those publics which enable the organization to perform its chosen
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Sexual Orientation and Identity Sexual orientation and identity are predominant constituents of human personality. In fact‚ it is impossible to think about personality as independent of sexual characteristics. This is because the personality of an individual is largely determined by gender and sexual orientation‚ as well as what that individual regards as appropriate behavior in terms of gender. There are certain sexual aspects that determine an individual’s sexuality. These are: Sexual
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Development of a General Sociological Orientation (GSO) 1. The sociological phenomenon that interests me the most is that of black people‚ or African Americans‚ and the stereotypes that are assigned to them. A stereotype is a simplified image of a group‚ object or an individual. The basic assumptions that I made about this particular social phenomenon are that the stereotypes that are assigned to black people have some truth to them‚ but are mostly based upon ignorance. I also believe that
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different elements of the strategic plan I used the theme of consistency throughout. I used this theme because I believe this is one very important part of orientation that sometimes gets overlooked. Consistency brings result whether they be good or bad. My overall goal was to create a program or tasks throughout the summer that will make orientation as a whole to run smoothly and allow students to feel as if they belong at the university. Based off my self-awareness results that I received during class
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Eclectic Theoretical Orientation An orientation that does not follow any one theoretical approach but rather selects from each theory whatever is considered the best in it. There are many forms of eclecticism but it is not really important to know or understand the differences between them all. Psychologists and therapists use a pragmatic approach to therapy‚ meshing all of the above approaches together to fit the individualistic human being that sits before them for the first time with their
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not value its people." (Wexley). When an employee joins the organization‚ the company has the opportunity to make or break the relationship. That is why organizations are starting to realize the importance of implementing a proper new employee orientation. It enables the employee to assimilate more easily to the organization and become a key contributor while giving the corporation a competitive advantage by reducing the turnover and increasing the productivity of their new hires. In a tight labor
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and Disadvantages of Co – education Co – education exists when boys and girls learn together in one school. It first existed in Greece because of the belief of Plato‚ a Greek philosopher‚ that co – education helps in the development of the personality of both men and women when they are put together in the same school or class. It is prevalent in many countries because of its advantages‚ but for some‚ they do not want it because of its negative effects. In most countries‚ co – education is implemented
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Advantages of co education It is not possible for poor countries to build seperate colleges for both sexes as it requires a lot of capital.A lot of money is required to build libraries‚labortaries and the whole building of a college or university. In second place people claims that when both sexes will study in same class rooms their confidene level will increase and the relation between both sexes will deepen and strengthen its roots and that will be benificial for both sexes in their future
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Macro Environment MICRO ENVIRONMENT: The microenvironment of the company consists of the following 6 elements. They are: • The company • Suppliers • Marketing channel firms • Customer markets • Competitors • Publics The above-mentioned elements are closely related to the company that affects its ability to serve its customers. THE COMPANY: To design marketing plans‚ the company Pepsi has interrelated groups‚ which forms the internal environment
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