MARKETING RESEARCH PAPER COMPANY OVERVIEW Designing and marketing of accessories and gift products for women and men. The company primarily operates in the US and Japan. It is headquartered in New York City‚ New York and employed 18‚000 people as of June 30‚ 2012. 36% market share as accordance of Marketline In just two years (2003–2005)‚ Coach’s market share has increased from 18 percent to 23 percent. TARGET MARKET DISCRIPTION men and women aged between 20s- 40s who possess mid to high
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case teaching note 8 Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Overview In the six years following its October 2000 initial public offering (IPO)‚ Coach Inc.’s net sales had grown at a compounded annual rate of 26% and its stock price had increased by 1‚400% as a result of a strategy keyed to “accessible” luxury. Coach created the “accessible” luxury category in ladies handbags and leather accessories by matching key luxury rivals on quality and styling‚ while beating them on price
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analysis 1. Coach present market position; Strengths: * Ability to match key luxury rivers in quality and style but beating them in price by more than 50% * Can serve both middle and high income customers (while the low price and good designs are appealing to the low income customers‚ the high quality is also a pooling factor to the high income customers.) * Best selling Brand in the industry by 2006 with about 25% market share in the USA and second best selling in Japan with about
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Was the company ’s experience positive‚ negative‚ or mixed? One of the most well known companies that has done business overseas is McDonald ’s corporation. While this expansion worked well for the company in the beginning by 2002 the corporation was looking to close 175 stores overseas. (Webpro‚ 2002) What legal or political barriers did the company have to overcome? Each country has a different set of laws to govern the way in which companies may operate in there country‚ employee benefits
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Target Market for Coach Handbags When trying to define the specific target market for Coach handbags we first need to identify those who have a desire‚ financial means‚ are eligible and have the authority to make a purchase (Christ‚ 2008a). There are typically two main markets that Coach will need to look at and those are the individuals who will purchase at the full-price and then those that will only purchase at a discounted price. The full-price purchaser is around her mid thirties and is either
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COACH HANDBAGS Overview Since October 2000’s IPO‚ net sales had grown at a compounded annual rate of 26% and stock price had increased by 1‚400% as a result of a strategy keyed to “accessible luxury”. Coach created accessible luxury in ladies handbags and leather accessories by matching key rivals on quality and style‚ while beating them on price by 50% or more. Not only did Coach’s $200-$500 handbags appeal to middle income consumers wanting a taste of luxury‚ but affluent consumers with the means
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Scenario BAILEY BUS & COACH COMPANY You work as an administrative officer in the Human Resources department of Bailey Bus & Coach Company‚ a large‚ family-owned company located in your town. The Human Resources Manager is Ahmed Fawzi and you report directly to him. The company has expanded a great deal in the past 12 months‚ mainly because of the acquisition of new contracts and the expansion of the coach tours into Europe. A development project is also ongoing which is investigating the
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INCORPORATION OF OVERSEAS INVESTMENT COMPANY IN MAURITIUS We want to incorporate an Overseas Investment Company to be used as a Vehicle for investing our funds in companies engaged in business abroad. The criteria for selection of the location are: 1. No Tax or Minimum Tax on Income 2. Ease of Operation 3. Asset Protection 4. Scope for Raising Additional Funds The salient features of overseas companies to be incorporated in various countries / locations such as Mauritius‚ Singapore
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1. What are the defining characteristics of the luxury goods industry? What is the industry like? Economics define a luxury good as one for which demand increase as income increase. Luxury goods are said to have high income elasticity of demand as people become wealthier‚ they will buy more and more of the luxury good. This also means‚ however‚ that should there be a decline in income its demand will drop. Unlike mediocre goods‚ they are related to price and high-income individuals. A luxury corporation
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INTRODUCTION Coach‚ Inc. is a designer‚ producer‚ and marketer of a prestige line of handbags‚ briefcases‚ luggage‚ and accessories. The company made its reputation selling sturdy leather purses in unchanging‚ traditional‚ classic styles‚ and it remains one of the best-known leather brands in the United States and has a growing reputation overseas. In addition to its main product line‚ the company offers Coach brand watches‚ footwear‚ and home and office furniture through agreements with licensing
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