advertising b. price‚ personal selling c. advertising‚ sales promotion d. personal selling‚ sales promotion e. advertising‚ personal selling 2. An advantage of personal selling is not: a. two way communication. b. reaching a massive number of people quickly. c. detailed explanation. d. direction towards qualified prospects. e. all are advantages of personal selling 3. Compared to other promotional tools‚ the most important advantage(s) of person selling is in: a. locating prospects
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The culture of the Philippines reflects the country ’s complex history. It is a blend of the Malayo-Polynesian and Hispanic cultures‚ with influence from Chinese‚ Indians‚ Arabs‚ and other Asian cultures. The Philippines was first settled by Melanesians‚ today they preserve a very traditional way of life and culture‚ although their numbers are few. After them‚ the Austronesians or more specifically; Malayo-Polynesians‚ arrived on the islands. Today the Austronesian culture is very evident in the
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Introduction Dating back from 1900‚ Yeo Hiap Seng‚ founder of (Yeo’s) has now become synonymous with the food & beverage industry both locally and internationally. Today‚ the Yeo Hiap Seng group‚ which is a public listed company on the Bursa Malaysia‚ is involved principally in the production‚ marketing and sale of food and beverage products under the brand names of ’Yeo’s’‚ ’Cintan’‚ ’Justea’‚ ’SoyRich’‚ ’H-Two-O’ and ’Yogurt’. With a significant market presence in the ethnic market and in
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Fram and Sony case study. Motivation is internal and external factors that stimulate desire and energy in people to be continually interested in and committed to a job‚ role‚ or subject‚ and to exert persistent effort in attaining a goal. Motivation is the energizer of behavior and mother of all action. It results from the interactions among conscious and unconscious factors such as the intensity of desire or need‚ incentive or reward value of the goal‚ and expectations of the individual and of
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those problems. When researching a current customer or one that has been called on previously by a salesperson from your company‚ start by reading the company files. They should provide a wealth of background information on the company and possibly on the buyers as well—sales records‚ correspondence‚ past sales call reports‚ and other relevant information. Many companies store information about their customers in a database to which their salespeople have easy access using laptop or notebook computers
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What is Boeing selling in the 787 Dreamliner? Discuss this in terms of the core benefit‚ actual product‚ and augmented product levels of 787 Dreamliner. The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation by “looking at every aspect of the flying experience”. Boeing wanted to provide its corporate clients with an aircraft that falls into the midsized wide body market with ground breaking innovations that would translate into true benefits for its customers
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prioritise emotional self-awareness‚ self-mastery or reflection (Newell et al 2008). So the coach needs to consider at what level their coachee is at and set expectations accordingly. It is also important to decide at the beginning how the coaching will be evaluated and continually review progress with those who set the original agenda. This ensures effective evaluation of the coaching‚ while allowing the coach to address any outstanding issues EVALUATION OF ONESELF Coaches and managers need to be people
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Marketing is basically selling and advertising. Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price‚ is an example of a production activity. Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers. Customer satisfaction is the extent to which a firm fulfills a consumer’s needs‚ desires‚ and expectations. Marketing encourages the development
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continued and expanded their financial support to the organization. In the 1960s‚ Oxfam began to generate significant revenue from its retail stores. These shops‚ located throughout Great Britain‚ accept donations of goods and handcrafted items from overseas for resale. Today‚ those stores number more than 800 and are staffed by more than 20‚000 volunteers. Oxfam often deals with humanitarian disasters that are beyond the scope of its resources. In these cases‚ the organization provides aid by mobilizing
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Current application of istisna in Malaysia PURCHASE APPLICATIONS IN BANKING SYSTEM ISTISNAC ISTISNAC SELLING MECHANISMS Al-istisna’ practice in Malaysia is an evolved in a form of facility that is practical and ideal financing and meet customer requirement. It is in accordance with the principles applied in Islamic transaction. In addition‚ it much helps to the development of the national economy. There are a lot of housing constructions and infrastructure uses these facilities. In Islamic
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