CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry
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BUSINESS PLAN “Fratelli Rossetti Handbags” viale Stelvio n°173 - 21052 Busto A. (VA) Index 1. Historical analysis of the territory and of the sector 2. Current situation and future outlook 3. Business mission (Handbags sector) 4. Business Area 5. Marketing strategies 6. Location 7. Technical and human resources 8. Juridical structure 9. Economic and financial goals Historical analysis of the territory and of the sector Busto Arsizio is located in an industrial and
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TAE Major: Accountancy Cohort: 2015 Tutor: Vicky Lam (1) A contract is a legally binding agreement made between two or more parties. This case examines the contractual relationship between two parties regarding the sales and purchase of the handbag. It concerns the legal principles in the formation of contract including offer‚ acceptance and rejection. The first issue is whether the email sent by Amanda to Tracy on 11 April is an offer or invitation to treat. An offer is a definite promise
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Outline the concept of the augmented product. Apply and evaluate the concept to a brand of your choice. The concept of the augmented product tries to show how the overall view of the product and brand by fragmenting it into separate dimensions. Corey (1975) describes it as “the product is the total package of benefits that the customer receives when he buys.” There are 3 dimensions; core‚ tangible and intangible. Through these dimensions the product can be differentiated from competitors and
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decisions and change outcomes of decisions of lower courts. C Nini bought Hermez handbag from her friend‚ Cathie and the price of the handbag was RM70‚000. During the delivery‚ Cathie claimed that the bag was an original handbag which include dust bag‚ box and warranty card. After one week‚ Nini found that there was a defect on the handbag. She then brought the bag to the boutique to be repaired. While waiting for her handbag to be repaired‚ one of the staff approached her and informed that the bag was
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no communication of offer. Therefore‚ there was no offer. Letting behind directly was Tracy’s letter which is originally for revocation would become a rejection to Amanda’s invitation. Since there is no offer and Tracy had no intention to sell the handbag to Amanda‚ thus no contract was concluded. c) Instead of Amanda sending an e-mail to Tracy on 11 April 2016‚ on Sunday 10 April 2016‚ Tracy has asked Amanda if she wanted to buy her
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SOCO Paris Bucket Bag This written piece examines the SOCO Paris‚ leather‚ over-the-shoulder bucket bag. I first encountered this object on display in a charity shop in Belfast. This bag‚ now worn and slowly decaying‚ attracted me with the fact that there is a story behind it that lasts years and years. I believe that one day‚ it served somebody well until they decided that it had begun to look too worn out. The vintage looking bag now has more appeal and meaning to me as a worn bag with cracked
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small leather goods including key chains‚ personal organizers and wallets. 1995 • Fossil opens its first outlet store. 1996 • Fossil.com is launched‚ making the brand one of the pioneers of watch and accessories e-commerce. • Fossil introduces handbags.
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or even killed. To avoid becoming potential victims‚ we should take simple crime prevention measures. Do not walk alone especially in dark and deserted areas. Take your handbag only if necessary. It is better to carry your purse. Always hold handbags and personal belongings close to the body. If a snatch thief tugs at your handbag‚ do not hold on to it. Just let it go. Although you may never be able to retrieve your belongings‚ it is better than to hang on to it and suffer injuries inflicted by the
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BURBERRY Introduction Rose Marie Bravo‚ CEO for Burberry from 1997 until now (2003). Changed company from “heavily reliant on licensing and distribution ”(1997) to “leading luxury brand”(2003) Revenue increase: £225 million in 2000 almost £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry‚ who opened a draper’s shop and soon invented gabardine‚ a waterproof and
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