TITLE: INDIVIDUAL ASSINGMENT SUBJECT AND CODE: JCS2143 MEDIA RELATIONS AND CRISIS MANAGEMENT PREPARED FOR : MADAM. NORAZIAN BINTI ABDUL AZIZ PREPARED BY : AIN NADIRA BINTI SHAHARIN (4111001521) SUBMISSION DATE : 24TH OCTOBER 2013 LIST OF OFFICIAL INSTAGRAM (INTERNATIONAL AND LOCAL) According from Wikipedia‚ Instagram is define as an online photo-sharing‚ video-sharing and social networking service that enables its users to take pictures and videos‚ apply digital filters to
Premium Twitter Social network service Mass media
produces series of leather goods for the business world‚ including briefcases‚ organizers‚ palm-cases... all could be easily found in business meetings and offices. LV luggage could be found in Airport all over the world. Personal accessories like handbags‚ wallets‚ shoes‚ and clothing by LV are used by the celebrities in fashion shows‚ PR events‚ social gatherings.... Distinctive from Competitors The Competition In the challenging luxury market‚ LV faces quite a number of competitors. Hermes‚ Chanel
Premium Brand Louis Vuitton Brand management
sensibility generated a line of a unique hobo luxury leather bag. Deigned a style of masculine shape. Bag offering a slew of versatile handbag‚ spice up two aesthetic layers shape line of high details‚ creating a fascinating monochromatic with a strong sensibility of interpretation of luxury. S W O T Strengths Thacha offering high quality of leather good handbag made of genuine materials‚ cow leather‚ cow hair‚ brass bar. Thacha bags distinguish in the design and style; Thacha bag’s is identified
Premium Leather Cattle Advertising
for its “adequate product quality”. “Adequate product quality” refers to having “fitness for use” and “conformance to requirement”‚ which means that the handbags are very easy to carry. Louis Vuitton has established itself as a handbag that has a unique quality that makes customers choose between Louis Vuitton or nothing when shopping for handbags. Price: Shin’ya Nagasawa (2008) states that general consumers demand goods that have lower prices. However‚ Louis Vuitton chooses to price itself in terms
Premium Marketing
operates in three segments: Wholesale‚ Retail and Licensing. Its apparel products include a range of men’s‚ women’s and children’s clothing. Accessories include a range of footwear‚ eyewear‚ watches‚ jewelry‚ hats‚ belts and leathergoods‚ including handbags and luggage.The Company’s coordinated home products include bedding and bath products‚ furniture‚ fabric and wallpaper‚ paint‚ tabletop and giftware. Its Brands and Products include Ralph Lauren Purple Label‚ Ralph Lauren Men’s Black Label‚ Lauren
Premium Ralph Lauren Clothing Gender
Counterfeit Introduction: “Customs officials have seized 10‚000 counterfeit Olympic flags at Heathrow Airport. The flags‚ which display the Olympic rings on a white background‚ could be sold for about £100‚000‚ the Border Force said. They were sent from China and were due to be delivered to an importer in Norwood‚ south London. The importer of the flags is not thought to have been aware they were fakes. The Border Force revealed its officers seized the flags last week. Locog confirmed they
Premium Brand Counterfeit Luxury good
responsibility can be forthcoming. Although the needs are the same in both departments‚ a straight commission system in the lingerie department does not offer the same level of reward as it does in a shoes and handbags department. The per-item commission on lingerie is much lower than for shoes and handbags‚ resulting in reduced motivation because the lingerie salespeople must sell more products to make the same commission. 3. I think that Patterson should continue on the straight commission plan but
Premium Motivation
1. Analyze the Marketing situation (5C’s) and compare Burberry’s market Positioning before Rose Marie Bravo arrived vs. the current (2003) positioning. 1.1 Marketing situation 1.1.1 Customers Before the arrival of Bravo to the company administration‚ Burberry customer base were those belonging to class A. By 1990’s its customer base was particularly older males and Asian tourists. When Bravo took office‚ her first worry was the repositioning of the brand and her priority goal was to attract
Premium Brand management Luxury good Branding
designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles. The following paper will emphasize our product‚ our target market and our marketing objectives as to how we will market our handbag using a vital
Premium Marketing Brand Retailing
Ladies Fashion- Clothes‚ Jewellery‚ shoes‚ handbags‚ cosmetics. Aimed at Ladies only. Generally mature ladies‚ middle classed because products are not too expensive for ladies fashion. Different product range for clothes such as; casual wear‚ evening wear‚ work clothes also swim wear and under wear. Not very highly fashionable this is why it’s classed for mature ladies. Quite basic clothes such as plain cashmere jumpers‚ trousers‚ jeans‚ plain t-shirts etc. Place All ladies fashion is placed
Premium