the United States has affected the sales of Harley-Davidsons motorcycles in 2007. With low interest rates‚ increasesin the price of gas‚ and increases in unemployment; these economic uncertainties have led the company to make a decision of reducing their production and shipment until the economy recovers. On the other hand‚ the international retail sales of Harley-Davidson have increased 13.7 percent in 2007. Compared to the figures in 2006‚ Harley-Davidsons production sales have increased 15.0 percent
Premium Motorcycle Harley-Davidson Marketing
Harley-Davidson and a Code of Conduct When I was sixteen years old‚ my dad let me take his 1972 XR-750 Sportster for a cruise around the block. It was one of the most exciting things I have ever done in my life. I was terrified by the movement without the security‚ and I was thrilled by it at the same time. It was like riding a roller coaster without a safety harness. At that moment. I fell in love with motorcycles‚ and with the name Harley-Davidson. Harley-Davidson is an American Icon. The
Premium Decision making Business ethics Motorcycle
I) Problem/Issue Statement: Harley Davidson‚ a highly distinctive motorcycle company whose success was built on its brand image‚ may have reached the pinnacle of its growth in the late 1990s and early 2000s. The combined effects of a market focus on a narrowing demographic group‚ the difficulty experienced in gaining market share in Europe‚ and short-term forecasting problems led to the concern of the company’s future. II) Alternatives: a) Status-quo b) Focus on building the Buell name brand
Premium Harley-Davidson
Harley-Davidson Case Study Based on this case and other information about Harley at www.harley-davidson.com and other sources‚ what do you think are its major strengths and weaknesses? Strengths Harley is American made. Being an American‚ having a local dealer‚ local repair shop‚ and local customer service is everything to a buyer. It also happens to be the only heavyweight motorcycle to be completely made in America‚ which gives the buyer a sense of security and confidence
Premium Harley-Davidson Motorcycle
Harley DavRecommendation MEMO To: Harley Davidson Executive Team From: SiL’K Team Date: 02/09/2013 SUBJECT: Harley Davidson: Enterprise Software Selection The SiL’K project team recommends that Harley Davidson select a supplier and partner in implementing an enterprise-wide procurement and supplier management system. The selected provider will form a partnership with Harley Davidson to increase collaboration‚ productivity and sales for Harley Davidson sites and suppliers throughout the
Premium Supply chain management Procurement Management
The company Harley Davidson was discovered by William S. Harley and Arthur Davidson when they designed their first motorcycle in 1903. The first dealership opened in Chicago in 1904. The mission of Harley Davidson is “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Some of the components of an effective mission statement are incorporated within the mission statement. These components include the customer aspect
Premium Motorcycle Harley-Davidson Harley Owners Group
Justin Hazlett BUSN 6610 Harley Davidson Case February 12‚ 2012 Since Harley Davison Motor Company started in 1903‚ they have been successfully “taking the work out of bicycling” better than any other motorcycle manufacturing company. They have experienced great success recently with growing numbers in their percentage of motorcycles shipped‚ up 14 percent from 1997‚ and their target market size‚ up 13.8 percent from 1997. Their brand has also grown so strong over the years that customers
Premium Supply chain management Qualitative research Management
HARLEY DAVIDSON COMPANY Case Analysis I. DEFINITION OF THE CASE PROBLEM The Harley Davidson name has been shattered into pieces. The loss of customer’s demand for their products proves a problem probably too much to handle for the present managers/owners of the company. The product quality mainly has deteriorated significantly that leads to the low demand for the Harley Davidson choppers. Problems always do arise that need immediate actions to take place. What can
Premium Harley-Davidson Motorcycle
Hartley Highlights: Harley-Davidson Essential Facts Harley-Davidson had a 70 percent share of the motorcycle market in its first 60 years. The introduction of the Japanese motorcycle by Honda dropped Harley’s market share down to 3 percent by 1982. AMF bought into Harley in 1965 in an attempt to fix the company. They sped up production‚ which decreased quality. They put Harley up for sale in 1981. Vaughan Beals‚ vice president of motorcycle sales‚ led a team that purchased the division from
Premium Motorcycle Harley-Davidson Harley Owners Group
Harley Davidson Case Analysis In 2007‚ Harley Davidson was the world’s most profitable motorcycle company. They had just released great earnings and committed to achieve earnings per share growth of 11-17% for each of the next three years. Their CEO of 37 years‚ James Ziemer‚ knew this would be an extremely difficult task seeing Harley’s domestic market share recently top off at just under 50%. The domestic market was where Harley’s achieved the most growth over the past 20 years and
Premium Motorcycle Harley-Davidson Harley Owners Group