DISCUSSION CASE: Coca-Cola’s Water Neutrality Initiative Q1. What was the public issue facing The Coca-Cola Company in this case? Describe the “performance-expectations gap” found in this case-what were the stakeholders’ concerns‚ and how did their expectations differ from the company’s performance? Public issue – ‘is any issue that is of mutual concern to an organization and one or more of its stakeholders’‚ this according to the text Business and society. The public issue in this case was
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case of Coca-Cola’s Water Neutrality Initiative‚ Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition‚ India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective‚ water is the key component of profitability. Other stakeholders were also concerned this issue‚ such
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Coca-Cola’s Water Neutrality Initiative 1. The public issue that the Coca-Cola Company was facing is this case was its impact on its water use in local communities. The company was depleting local water reserves and introducing dangerous levels of pesticides in its products in and around its global plants. I feel that the nonmarket stakeholders were the ones most concerned by this public issue in the beginning. The global leaders (government) understood that the depletion of the world’s water
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Social Marketing Plan Social Marketing Program to Reduce Residential Irrigation Water Use Center for Social Marketing For Southwest Florida Water Management District June 2008 Table of Contents Table of Contents 2 About This Plan 3 Project Summary 5 Key Findings 8 Priority Population 10 Strategy Approach 11 Audience Profile 11 Specific Recommendations 12 Relevant Findings 13 Marketing Mix 15 Product 15 Strategic Approach 15 Specific Recommendations 16 Relevant
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1. What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance? The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource‚ from the company’s perspective water is the key component of profitability. Other stakeholders‚ such as residents of the surrounding area and organizations such as the World Wildlife Foundation
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August 23‚ 2012 Coca-Cola’s Water Neutrality What was the public issue facing The Coca-Cola Company in this case? What stake-holders were concerned‚ and how did their expectations differ from the company’s performance? A Public issue is sometimes called social issues. An issue that is a mutual concern to an organization and one or more of its stakeholders is a Public issue. In this case the public issue facing The Coca-Cola Company was its corporate impact on water quality‚ availability
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Man230 Dr.D Coca-Cola’s Water Neutrality Initiative 1. What was the public issue facing the coca-cola company in the case? Describe the “performance-expectations gap” found in the case-what were the stakeholders’ concerns‚ and how did their expectations differ from the company’s performance? 2. If you applied the strategic radar screens model to this case‚ which of the eight environments would be most significant‚ and why? 3. Apply the issue management life cycle process model to
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Running head: COCA-COAL’S WATER CONSERVATION PROJECT Coca-Cola’s Water Conservation Project and the Influence of Stakeholder Engagement Abstract This paper discusses the case‚ Coca-Cola ’s Water Neutrality Initiative‚ found in Lawrence and Weber (2011)‚ describing the growing public issue that the Coca-Cola Company (TCCC) faced in the 2000s. TCCC was criticized for its excessive use of water and the ever-growing problem of water shortage throughout the world. With water being an
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Name- Qazi Adil BUS 430 Chapter 2 Discussion Case: Coca-Cola’s Water Neutrality Initiative 1. The public issue in this case was concerning the quality of water TCCC was using‚ how safe if was for its consumers‚ and the deprivation of water from local villagers. In this case‚ the stakeholders were concerned with TCCC’s water consumption claiming it deprived local villagers of supplies for drinking water and irrigation‚ and depleting groundwater by its processes. They also raised concerns with the
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Coca Cola’s Financial Analysis Coca Cola’s Financial Analysis Danielle Nicole Lewis Hawaii Pacific University Coca Cola’s Financial Analysis: History and Current Introduction History The Coca Cola Corporation is an American Icon of business that has established a new direction for American Industry operations in the 20th century. According to Moxley (2002)‚ “Beginning with its invention in 1886 by druggist John “Doc” Pemberton in Atlanta‚ the development of the product is shown‚ along
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