Table of Contents Executive Summary 2 Introduction to Coca-Cola 3 Mission‚ Vision and Goals 4 Management Functions 5 Stakeholders 9 Conclusion 10 References 11 Executive Summary This report was created for the sole purpose of further understanding the Coca-Cola Company business management. The report contains a brief introduction of the Coca-Cola Company and a detailed view of the company management. It outlines how this public listed company plan‚ organize‚ lead and control their work force into
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Mrs. Betsy Ching The Coca-Cola Company I ERCBA211 Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Contents Executive Summary II Introduction 1 1. Stakeholders 2 2. Triple Bottom Line 4 2.1 Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR
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Coca-Cola‚ imported from India‚ was first introduced into Nepal in 1973‚ with local production of Coca-Cola beginning in 1979. Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal‚ and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited – BNL) and Bharatpur (Bottlers Nepal (Terai) Limited‚) which is 160 km from Kathmandu‚ its capital. The Marketing‚ Sales & Distribution strategy for Bottlers Nepal Limited is entitled “Refresh the Marketplace” and includes:
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indeed Coca-Cola. Although majority of time Coca-Cola has held the larger market share in this region‚ at times Pepsi has led by providing very aggressive and wittier advertising strategies (D’Altorio‚ 2010). In 2009‚ Coca-Cola has revenues of $31 billion and sales in more than 200 countries. The company is best known for Coca-Cola‚ which had been called the world most valuable brand. Coca-Cola’s has a large distribution system that includes independent bottlers partially owned by Coca-Cola‚ and company
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central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing the first bottling plant in Havana‚ Cuba => marked the first step of Coca cola international market 1936: World War broke out => the bottling plant follow the army and when the war ended‚ coca has owned subsidiaries in 64 countries. 1950: Coca cola started advertising on TV => effects promote
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Coca-Cola Company has a unique and exciting story when it began and the hero of this story is an Atlanta pharmacist Dr. John Pemberton who founded it in 1886 in New York. He developed a fragrant‚ caramel-coloured liquid after that he offered it for sale at Jacobs’ Pharmacy. Then‚ this mix was blended with a carbonated water and introduced to customers to try it and they took a fancy to this new drink. Frank Robinson‚ who is a Pemberton’s bookkeeper‚ named and wrote the mixture of Coca-Cola out
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Coca-Cola – International Controversy Kim Motsinger Management in Global Economy August 12‚ 2012 Professor Thomas Brantle A global leader in the beverage industry‚ the Coca-Cola Company offers hundreds of brands including soft drinks‚ fruit juices‚ sports drinks and other beverages (The Coca-Cola Company‚ 2012). The Coca-Cola established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with
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Coca Cola targets it product at the head of household. II. Marketing Mix : Product The Pepsi-Cola drink contains basic ingredients found in most other similar... Premium Marketing Mix Of Pepsi Google’s Search Engine Optimization Starter Guide Version 1.1‚ published 13 November 2008 Welcome to Google’s Search Engine Optimization Starter Guide. This... Premium Apple Marketing Mix naming it The Invention of the Year in 2007. 1.0.0 Product The first market mix element I am going to look
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Coca-Cola was invented by 1886‚ by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891‚ he became the main owner of Coca-Cola. When Candler took over‚ one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke‚ enjoy the beverage‚ and buy more of the product.
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Promotion Coca cola follows a 5 lesson guide in marketing their products‚ these steps are: 1. Create Liquid content by creating liquid content is to ‘create’ ideas so ingenious that it attracts people and how it does will just flow as like a liquid‚ thus named ‘liquid content’. eg: this content must be able to beg people to want to share it with others‚ making viral on the internet such as on social media platforms‚ etc. it can be anything from an image to a video even an article of the
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