Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product ’s image is laden with sentimentality‚ and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts‚ hats‚ and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola ’s greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple‚ yet powerful
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COCA COLA is a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944 Coke products could be found in over 200 countries worldwide‚ with consumers downing more than 1.8 billion company beverage servings each day History of the Coca‑Cola logo Coca-Cola was invented by John S. Pemberton in 1886. ASA Griggs Candler - Founder Revenue - 46.854 billion ( 2013) Interbrand’s best global brand study of 2011‚ Coca-Cola was the world’s most valuable brand LOGO EVOLUTION
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fact the are global companies: The Coca-Cola Company Successful adapting Wal-Mart Stores Inc. Not successful adapting Globalization‚ and therefore cultural diversity‚ was inevitable for these 2 companies. Wal-Mart: grow quickly and became U.S. most important supermarket chain. It was estimated to control 20% of the groceries market in 1998 (only 28 years after their beginning). In 5 years they had already 24 stores and had 12.6 millions in sales. Coca-Cola: the soft drink was created in 1886
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Question 1 Question 1 Group 8 Group 8 Coca-Cola:Deciding on the Look Coca-Cola:Deciding on the Look CASE 10 CASE 10 Question 1 Question 1 How do you think the analytical model of decision making might have been applied by Coca-Cola when designing new bottles?What specific task might have been done at each step in the process? How do you think the analytical model of decision making might have been applied by Coca-Cola when designing new bottles?What specific task might
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make a difference. Coca Cola Mission Statement | "Everything we do is inspired by our enduring mission: * To Refresh the World... in body‚ mind‚ and spirit. * To Inspire Moments of Optimism... through our brands and our actions. * To Create Value and Make a Difference... everywhere we engage." | | Coca Cola Mission Statement We have provided below details of the content of the Coca Cola Mission Statement‚ one of the most successful companies in the World. Coca Cola Mission Statement We
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Coca-Cola Innovation Report ORG/581 March 12‚ 2014 Nadine Harris Coca-Cola Innovation Report Coca-Cola has strived to remain innovative during its 126 years of operation. The market for soda and other beverages is constantly changing‚ and Coca-Cola must keep up with these changes to remain profitable. Coca-Cola must invest in new products and technology to remain innovative. There are many motives to maintain a high level of innovation‚ including sustainable development‚ competitors‚ social
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Coca Cola Case Study #3 1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities‚ its brands and its people? Muhtar Kent’s attitude towards Coca Cola’s local communities‚ its brands‚ and its people is ambitious‚ constructive and progressive. He takes pride in the company and the brand Coca-Cola. His attitude and desire for growth of the company reflects in the performance of his employees in a Pygmalion effect. Kent demonstrates a manager who creates win-win situations
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1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10‚450 beverages are consumed every second. The company achieved earnings of $4‚347‚000‚000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international soft drink powerhouse that it is today? Coca-Cola used numerous technologies to achieve its rise to the
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value among consumers. So‚ the core target audience of Coca Cola is youngster or youth. Their targeting is not based on gender but the results show that both genders like this product and use it. Finally‚ Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segments. To know what their customers need‚ Coca-Cola uses the consumer segmentation criteria and market into
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marketer of non-alcoholic beverages in the world‚ Coca-Cola has a strong brand recognition and brand portfolio. The company owns more than 400 brands‚ including sports drinks‚ teas‚ juices‚ and energy drinks. Coca-cola operates in more than 200 countries‚ with 75% of profits coming from abroad (Hoover‚ 2009). The company ranks well ahead its closest competitor Pepsi‚ with brand equity of $67 billion compared to Pepsi’s $13 billion. However‚ Coca-Cola is threatened by intense negative publicity and
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