1. What are the key problems that Gupta should focus on in the short term and in the long term? In the short term‚ Sanjiv Gupta‚ CEO Coke India‚ has to focus on improving the tarnished image of Coke owing to CSE’s recent findings. He needs to win back customer confidence in Coke’s products and should work on controlling the declining sales of the company In the long term‚ Gupta needs to ensure the basic safety standards are always being met by the company so the event does not occur again. He also
Premium Coca-Cola
about several options but finally we chose Coca Cola Zero because it is a product that is innovative and that could give a lot of information‚ for example the competitors or the customers that buy these type of drinks. On the other hand we choose Coca Cola Zero because of the enormous marketing strategies and plans that the management of Coca Cola have since a lot of years ago and still innovating it with new ideas and new types of advertisement. Coca Cola Zero is a young and sporty beverage and this
Premium Coca-Cola Diet Coke
The Coca-Cola Company is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups and one of the most highly recognized soft drink brands in the world.(1) The company is best known for its flagship product Coca-Cola‚ invented in 1886 by pharmacist John S. Pemberton in Columbus‚ Georgia. (2) The Coca-Cola formula and brand was bought in 1889 by Asa Candler (co-founder of Coca-Cola) who incorporated The Coca-Cola Company
Premium Management Learning German language
The case study presents a moral dilemma based on potential harm to innocent people. By using Kohlberg’s moral development model and by examining major ethical systems‚ namely deontology and utilitarianism‚ a clear understanding of the factors influencing this type of decision-making can be gained. Specifically‚ utilitarianism‚ Kant’s categorical imperative and the doctrine of double effect address the decision from differing viewpoints‚ providing the decision maker with compelling evidence to support
Premium Ethics Morality
In my life I have pondered over many ethical dilemmas‚ but I have found that I have a difficulty thinking deeply on these topics by myself. My answers are simple‚ but by themselves do not justify what they signify or how I came to them‚ only the end result. What I have found is that no matter what you believe in‚ whether or not it is true to yourself or others‚ you think with your actions. I am a reserved individual in that fact that I consider the beliefs and actions of others to be separate and
Premium Morality Ethics Immanuel Kant
Ethical Dilemmas in Business Case 2: Kathryn McNeil (A) Charles Foley’s Ethical Dilemma At stake here are several conflicting values‚ the concern for a fellow human being‚ self-preservation‚ success of the company and the pressure to perform. As VP of the division‚ I am under scrutiny to deliver substantial results to my president‚ John Edmonds‚ to be seen as sensitive to my product managers needs. Lisa Walters‚ Kathryn’s supervisor‚ has pressed me for a resource action for boosting staff morale
Premium Immanuel Kant Ethics Categorical imperative
The ethical dilemma The ethical dilemma presented in the case study examines if you would allow an innocent person to be charged with offense he did not commit. You have been asked to keep quiet by a friend‚ someone you have known for years. Although you are positive that your friends did not commit the act‚ you are sure there is an innocent person wrongfully accused. I believe that it is my duty to be honest and tell the truth about the situation. According to Northouse (2013) ethics is
Premium Ethics Morality
When faced with an ethical dilemma‚ it is often difficult to determine the best course of action. First‚ one must determine whether the dilemma is “right versus right” or “right versus wrong.” Right versus right dilemmas “are genuine dilemmas precisely because each side is firmly rooted in one of our basic‚ core values” (Kidder‚ R.‚ 2009). On the other hand‚ Right versus wrong dilemmas set one apart from another‚ leaving no room for a resolution and can consist of lying‚ cheating‚ stealing‚ etc.
Premium Marriage Family Psychology
Module 2 The Coca-Cola Company Struggles with Ethical Crisis 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Having a good reputation is the most important factor for any business. A corporation can spend many decades building a good reputation with the
Premium Environment Social responsibility Corporation
MM04 International Marketing Assignment – I Assignment Code: 2013MM04B1 Last Date of Submission: 15th October 2013 Maximum Marks: 100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A 1. Distinguish between the ethnocentric and polycentric approach to international Marketing? Under what circumstances is the polycentric strategy a preferred approach for International Marketers?
Premium Trade union Google Coca-Cola