THE COCA COLA COMPANY By: Rachelle L Goude May 27‚ 2006 Summary of the History of Coca Cola On May 8‚ 1886‚ Dr. John S Pemberton‚ a pharmacist in Atlanta‚ Georgia‚ USA mixed the syrup that became Coca-Cola ’. His friend and bookkeeper‚ Frank M. Robinson‚ thinking that the two C ’s would look well in advertising ’‚ suggested the name Coca-Cola ’. He wrote the words in his now familiar Spenserian script‚ and the world ’s most recognized trademark was born. Selling his creation from Jacob
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Coca-Cola Coca-Cola’s profile Coca-Cola started its business in 1886 as a local soda producer in Atlanta‚ Georgia (US) selling about nine beverages per day. By the 1920s‚ the company had begun expanding internationally‚ selling its products first in the Caribbean and Canadian markets and then moving in consecutive decades to Asia‚ Europe‚ South America and the Soviet Union. By the end of the 20th century‚ the company was selling its products in almost every country in the world. In 2005 it became
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MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18
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The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation‚ and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India ’s products‚ Coke was well within the Indian government ’s legal limits for pesticide residue in
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PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
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Case 1: Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational
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Valuation of Brand “Coca-Cola” Project Report‚ Valuations and Real Options Contents Executive Summary 4 COCA-COLA Company 5 Coca-Cola Brand 7 Relevance of the Study 7 Why Coca-cola 8 Objective of the Study 9 Literature Review 9 Data Source 10 Valuation Methodologies 10 Income based valuation methods (Dividend Discount Approach) 11 Valuation Description 12 Method 1: 3 stage Dividend Discount Model approach 12 Method 2: Relative Valuation Approach 14 Method 3: Cost Based Approach
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Mrs. Betsy Ching The Coca-Cola Company I ERCBA211 Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Contents Executive Summary II Introduction 1 1. Stakeholders 2 2. Triple Bottom Line 4 2.1 Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR
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Leader in Beverage Industry Being the leader in the beverage industry Coca-Cola Company is one “of the most powerful companies on the globe” (Petanjek‚ 2013). The primary competitor of Coca-Cola Company is PepsiCo (“Bottled and Canned‚” n.d.). A 2012 article in Beverage Digest claimed that both Coca-Cola and PepsiCo together held nearly 90% of the soda market (Lambert‚ 2012). Furthermore‚ Beverage Digest reported Coca-Cola outperformed PepsiCo in both carbonated soft drinks (CSDs) and liquid refreshment
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Contact: Connor Hewett FOR IMMEDIATE RELEASE (908)-370-8139 connor.hewett@marquette.edu Innovative Technology in the Sport Drink Industry: Coke Spirit The next level sports drink for athletes ATLANTA (February 20‚ 2013) – Coca Cola’s latest invention‚ the sports performance drink Coke Spirit‚ is expected to reinvent the way companies have constructed their products across the market. Launching on November 3‚ 2013‚ Spirit will quickly catch the attention of top athletes and professional
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