efforts to present the project scenario and the progress made on it so far. Thus‚ any deficiency in this project may kindly be excuse. Owais Shafi Wani CERTIFICATE This is to certify that the project titled “DISTRIBUTION NETWORK OF COCA-COLA” Submitted by: Owais Shafi Wani for the award of degree of MBA in Marketing is a record of research work carried by him. He worked under my guidance and has fulfilled the requirements for the submission of his project report‚ which to my knowledge
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sport drinks. i. Bargaining power of suppliers The main ingredients for Coca-Cola syrup include either high fructose corn syrup or sucrose derived from cane sugar‚ caramel color‚ caffeine‚ phosphoric acid‚ coca extract‚ lime extract‚ vanilla‚ and glycerin. The suppliers are not concentrated or differentiated. Bargaining power of suppliers is low. ii. Bargaining power of customers The individual buyer has no pressure on Coca-Cola because just like having large retailers it has a bargaining power of
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Assignment The government charged the Coca-Cola Company with marketing and selling a beverage that was injurious to health. They charged the company with producing a beverage that produced serious mental and motor deficits due to the use of synthetic caffeine. They also claimed that Coca-Cola was misbranded because its name implied that the product contained coca‚ yet it did not contain the whole coca leaf (because the cocaine was removed) and the name constituted a
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that I’m going to do my project on is Coca-Cola. They are the world’s largest retailer of non-alcoholic beverages. They produce a large variety of different beverages‚ such as juices‚ sport drinks‚ and teas. It is believed to be the most valuable brand selling products in over 200 countries all around the world and owning over 500 brands across the world. Coca-Cola is mainly operated in North America accounting for at least 25% of its capital expenditures. Coca-Cola was established in 1886 to refresh
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Executive Summary On August 2003‚ Coca Cola India faced a sales drop due to pesticides residues issue brought by a non-government organization called CSE (Center for Science and Environment). This report aims at covering the case study from the Corporate Communication 5th Edition by Paul A. Argenti ‘s book page 284-299 (Case 10-1). These papers will include the case questions with answers‚ to analyze the key problems that Coke India should focus and how well-prepared was them in dealing with
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Using Coca Cola to Explain Ansoff’s Matrix Ansoff’s Matrix is a useful tool for examining a company’s product range. The four main options are: 1. Market penetration 2. Product development 3. Market development 4. Diversification Information about some of the products produced by Coca Cola is given below. Read this information and complete the tasks over the page: 1. Diet Coke m penetration
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SWOT Analysis of Coca-Cola: SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: 1. Beverage Experience 2. Personnel Relations 3. Knowledge Regarding Competitor 4. Hardworking
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Coca-Cola: Marketing Plan Introduction [pic] The Coca-Cola Company was originally established in 1886 by Dr. John Styth Pemberton‚ since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks‚ operating worldwide in over 200 countries‚ having over a billion cans of Coca-Cola consumed everyday worldwide‚ to become the first company to both produce and use
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subsequent paper contains a comprehensive analysis of The Coca-Cola Company and addresses several organizational theory issues. Three recommendations are proposed based on the problems that were discovered during the analysis. The goals of the recommendations are to address uncertainty with suppliers and distributors‚ and also align company decision-making with the structure of the organization. Recommendations Recommendation 1 The Coca-Cola Company has a high level of uncertainty when it comes
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given to more recognizable marketing activities. Here‚ we will talk about how Coca Cola manage to set the price for their products using different strategies. 1. New-Product Pricing Strategies Setting prices for the first time is one of the most difficulties companies have to face at the introductory stage of the product.There are 2 broad strategies: market-skimming pricing and market-penetration pricing. For Coca Cola‚ they use the latter strategies – market-penetration pricing. The strategy
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