A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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strategies etc. company needs to implement individual strategies to cope with each type of change. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. Coca Cola is a type of company that requires making changes in its products and business strategies according to the
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Corporate Finance Capital Budgeting Course Outline CAPITAL BUDGETING Course outline Key Principles in Capital Budgeting: Criteria for Investment Projects Net Pesent Value Internal Rate of Return Payback Profitability Index Finding Cash Flows Maria Ruiz 1 Financial Management Financial management is largely concerned with financing‚ dividend and investment decisions of the firm with some overall goal in mind. Corporate finance theory has developed around the goal of shareholder
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3 : Literature Review in Capital Budgeting Studies 3.1 Introduction 3.2 Literature Review : Foreign Studies 3.3 Literature Review : Indian Studies 3.4 Conclusion 92 Chapter 3 : Literature Review in Capital Budgeting Studies 3.1 Introduction: A number of researchers in finance and accounting have examined corporate capital budgeting practices. Many of these articles survey corporate managers and report the frequency with which various evaluation methods‚ such
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"Defining Public Relations Problems‚" also known as SWOT analysis (strengths‚ weaknesses‚ opportunities‚ threats). The next stage in the public relations process is "Planning and Programming‚" this focuses mainly on "strategy". The third stage in the public relations process is "Taking action and Communicating‚" The final stage is "Evaluating the Program‚" making a final assessment. This is where public relations professionals make a final analysis of the success of their campaign or communication.
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LIST OF CONTENTS DECLARATION 2 ACKNOWLEDGEMENT 3 LIST OF CONTENTS 4 INTRODUCTION TO CAPITAL BUDGETING 5 CAPITAL BUDGETING PROCESS 7 ORGANIZING CAPITAL BUDGETING PROCESS IN LARGE FIRMS 8 CAPITAL BUDGETING DECISION RULES 9 CAPITAL BUDGETING: EMERGING ISSUES AND TRENDS 12 CRITIQUE 13 CONCLUSION 15 BIBLIOGRAPHY 16 Introduction to Capital Budgeting Indian economy as a whole has largely been insulated against the global economic slowdown‚ the Indian real estate sector though has been seriously
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Why has Coca-Cola been so successful in the past? The DuPont system of analysis is based on three components: (net income/sales) x (sales/assets) x (assets/equity). These components can be separately categorized into operating efficiency‚ asset use efficiency‚ and financial leverage. When they are put together‚ the resulting ROE is a strong measure of how well management creates value for shareholders. Coca-Cola (CC)‚ under both Woodruff and Goizueta‚ undertook management decisions that would
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Week 4 Discussion Question 1b Introduction Capital budgeting is one of the most crucial decisions the financial manager of any firm is faced with...Over the years the need for relevant information has inspired several studies that can assist firms to make better decisions. These models are assigned so that they make the best allocation of resources. Early research shows that methods such as payback model was more widely used which is basically just determining the length of time required for the
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Capital budgeting Capital budgeting describes the long-term longplanning for making and financing major long-term projects. long- CAPITAL BUDGETING 1. Identify potential investments. 2. Choose an investment. 3. Follow-up or “post audit.” Follow“post audit.” Net present value model Net present value model The net-present-value (NPV) method net-presentcomputes the present value of all expected future cash flows using a minimum desired rate of return. The minimum desired rate of
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Select a publicly traded company to research and evaluate its Human Resource (HR) and business strategy‚ HR department job positions‚ and ways it markets its company regarding human capital. Some company Websites that provide this information are listed below: Propose how you would ensure the HR strategy is in alignment with the business strategy. Human Resource systems in a business implement a variation of tasks such as selection‚ recruiting‚ retention‚ training‚ performance appraisals‚ compensation
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