Assessment 1 Case Study Report of Coca Cola Company Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE: KO) is the world ’s largest beverage company‚ largest manufacturer‚ distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was
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Plan: Coca-Cola By group 2: Andy S.N Bima P.B. Gendhis I.B. Narita S. Marketing Plan Outline I. Paper Outline 2 II. Executive Summary 3 III. Company Background 4 IV. Customer Analysis 6 V. SWOT analysis 8 VI. Competitor analysis 10 VII. Marketing Strategy 11 VIII. Conclusion 14 IX. Bibliography 15 I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in the world. Coca Cola
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On Tuesday‚ April 23‚ 1985 The Coca Cola Company announced that it would change the formula of its flagship soft drink; a formula that had been America’s favorite for 100 years. Kansas newspaper editor William Allen White said‚ “Coca Cola is the sublimated essence of all that America stands for. A decent thing honestly made [and] universally distributed.” (As cited in Oliver‚ 1986‚ p.4) How could Coca Cola have tampered with the taste of a drink that was distributed to 155 countries and consumed
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COLA-WARS Main Issue: Factors causing the decline in CSDs and Cola Sales: ------------------------------------------------- Carbonated Soft Drinks (CSDs)‚ the foundation of Coca-Cola’s brand is declining‚ although it still holds the highest market share in comparison to non-CSD beverages. Coca-Cola is at risk of eventually producing a negative return from its CSDs and to be outperformed by non-CSDs‚ non-carb beverages and bottled water within its own product line‚ and with its competitors if
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The Coca- Cola Company Planning Memorandum Industry and Regulatory Risk Factors: Obesity/Health Concerns: There is a growing concern among consumers and public health officials about the public health consequences of obesity. This includes a large movement towards health conscious eating and drinking‚ specifically avoiding sugar-sweetened beverages. This could affect demand for some beverages and in turn affect profitability. Water scarcity: Water is the main ingredient of all products. It is
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HISTORY OF COCA COLA Birth of Refreshing Idea The product that has given the world its best-known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca-Cola®‚ and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink
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Coca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies
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Risk Arbitrage: Abbott Labs and Alza Harvard Business Review Case Study 1. BACKGROUND Risk Arbitrage is essentially just arbitrage with some element of risk. Three main types of risk arbitrage are merger and acquisition arbitrage (also known as just merger arbitrage)‚ liquidation arbitrage‚ and pairs trading. We will focus on merger arbitrage‚ as it pertains to this case study. Merger arbitrage is an investment strategy that chooses to capitalize upon arbitrage that presents when a merger
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METHODOLOGY 2.6 SAMPLING PLAN CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE CHAPTER-4 ANALYSES OF DATA CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION 5.1 FINDINGS
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Introduction The Coca Cola Company one of the most popular soft drinks manufacturers in the world. Founded by Dr. John Styth Pemberton‚ who produced the cola flavoured syrup which is mixed with carbonated water. The beverage was first sold through a soda fountain in a Jacob’s pharmacy; Atlanta‚ Georgia. In 1893‚ seven years after first being invented‚ when Coca cola was registered with the United States Patent office. Today 10450 soft drink manufactured by the Coca Cola company are consumed every
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