the Coca-Cola Company. The Coca-Cola Company is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. Since The Coca-Cola company
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The Value Chain of Coca Cola Company Analyzing the value chain of Coca Cola is helpful to create a better understanding how profit is made. Information not only Coca Cola needs. Shareholders‚ consumers and other groups witch interact with Coca Cola have a better overview on the process how value is generated in this Company. In all function of a company value is created: production‚ marketing‚ product development‚ service‚ information systems‚ materials management‚ and human resources. In each
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1.0 Introduction 1.1 Overview of marketing management According to Philip Kotler (2000): "Marketing management has the task of influencing the level‚ timing‚ and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand management." "The art and science of choosing target markets and getting‚ keeping and growing customers through creating‚ delivering‚ and communicating superior customer value." Marketing management is
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The Coca-Cola Way In 1999‚ following the merger of Coca-Cola’s four bottling operations (Hindustan Coca-Cola Bottling North West‚ Hindustan Bottling Coca-Cola Bottling South West‚ Bharat Coca-Cola North East‚ and Bharat Coca-Cola South East)‚ human resources issues gained significance at the company. Two new companies‚ Coca-Cola India‚ the corporate and marketing office‚ and Coca-Cola Beverages were the result of the merger. The merger brought with it over 10‚000 employees to Coca-Cola‚ doubling
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hr policy of coca cola company HUMAN RESOURCE POLICY OF COCA COLA COMPANY HUMAN RESOURCE MANAGEMENT WITHIN COCA COLA Human Resource Management at CocaCola Company has many advantages. It isa global company and it is impossible tocreate certain policies or proceduresapplicable in all divisions of thecompany‚ cultural and politicaldifferences need to be taken into account. JOB ANALYSIS AND DESIGNING Coca cola company HR department has itsown job description and job analysis inwhich they
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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campaign is a marketing strategy from Coca-Cola company created by Oligivy agency in Australia 2011. Later‚ the campaign spread out more than 70 countries around the world. Coca Cola designed to increase the consumption of Coca-Cola and to raise brand awareness. Coca-Cola’s marketing analysis stated that in Australia teens and young adults were not consuming Coca-Cola products. Moreover‚ half of them had not had a Coke for over a month. Then Coca-Cola create a new package where one side of
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Beand extension example of coca-cola Brand extension sometimes is called brand stretching. It is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity. (Wikipedia 2013) A brand’s "extendibility" depends on how strong consumer’s associations are to the brand’s values and goals. One typical example is
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Coca-Cola New Vending Machine: Pricing To Capture Value or Not? Coca-Cola‚ the renowned beverage is a flagship product of The Coca-Cola Company. The company is not only a manufacturer but also a distributor and a marketer of many other non-alcoholic beverage concentrates and syrups. Coca-Cola was invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated it in The Coca-Cola Company in 1892. Besides its namesake Coca-Cola
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