value among consumers. So‚ the core target audience of Coca Cola is youngster or youth. Their targeting is not based on gender but the results show that both genders like this product and use it. Finally‚ Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers around 40% of total age segments. To know what their customers need‚ Coca-Cola uses the consumer segmentation criteria and market into
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An Assignment On The Marketing Plan of [pic] Course instructor Professor: Md. Zakir Hossain Bhuiyan Ph.D Course title Marketing Management MKT 601 (Section A) The Issue on Focus The Marketing Plan Submitted By Md. Shamsul Atefin [04512530] Abu Raihan Ahmed [04512528] Md.Asif Iqbal [04512529]
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METHODOLOGY 2.6 SAMPLING PLAN CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE CHAPTER-4 ANALYSES OF DATA CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION 5.1 FINDINGS
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Coca-Cola 1. Promotion: Coke has many different and unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by creating the vending machine to sell to people on the go‚ created santa clause so people would drink their product during summer‚ they also put a lot of money into having their commercials playing during big events such as the super bowl from 2009 to 2013‚ coke has spent 62.3 million dollars on adds during the super
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Studies & Research June‚ 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies & Research June‚ 2010 3 CERTIFICATE This is to certify that Ms. Nidhi tiwari‚ a student of the Post-Graduate Diploma in Retail Management‚ has worked under my guidance and
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Coca-Cola: Marketing Plan Introduction [pic] The Coca-Cola Company was originally established in 1886 by Dr. John Styth Pemberton‚ since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks‚ operating worldwide in over 200 countries‚ having over a billion cans of Coca-Cola consumed everyday worldwide‚ to become the first company to both produce and use
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understand that Coca Cola has faced several crises in the past. On February 2003‚ CSE (Center for Science and Environment)‚ an activist group in India has already brought the issue about Coca-Cola’s Kinsley Bottled water which was declared containing pesticides residues‚ six months before they brought up the same issue about Coca Cola. Since Coca Cola India remained silent about the first issue‚ the buzz was created and spread‚ made it even harder to maintain the situation. While in 1997‚ Coca Cola also had
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Module 2 The Coca-Cola Company Struggles with Ethical Crisis 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Having a good reputation is the most important factor for any business. A corporation can spend many decades building a good reputation with the
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The Coca-Cola Company is a beverage company‚ manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola‚ invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage‚ Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves
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Individual assignment for Sustainability (SEL) I chose to deal with the American giant of soft beverage Coca-Cola. In its Corporate Responsibility & Sustainability plan‚ the company This Sustainability report a quite interesting review based on stakeholders feedbacks‚ which will increase the brand transparency across its sustainability platform. As a matter of fact the company is trying to focus on four main elements: water stewardship‚ energy efficiency and climate protection‚ sustainable
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