Stith Pemberton‚ a local pharmacist‚ produced the syrup forCoca-Cola®‚ and carried a jug of the new product down the street to Jacobs ’ Pharmacy‚ where it was sampled‚ pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was Dr. John Pembertonteamed with the new syrup to produce a drink that was at once "Delicious and Refreshing‚" a theme that continues to echo today wherever Coca-Cola is enjoyed. Thinking that "the two Cs would look well in advertising
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BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H‚ (200826002H‚ (200826004H‚ (200826019H‚ (200826020H‚ (200826027H‚ (200926024E‚ FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola)‚ a leader in the beverage industry. Coca-Cola‚ the world’s leading soft drink maker‚ operates in more than 200
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Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
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COCA-COLA BUSINESS SUMMARY Abstract Dr. John Stith Pemberton is responsible for the discovery of the drink that initially revolutionized the fountain drink industry and has continued its world-shattering hike for the past 126 years and has steadfastly transformed the modern day beverage market. Dr. Pemberton‚ on May 8‚ 1886‚ in Atlanta‚ Georgia‚ first introduced his product to Jacobs’ Pharmacy where it was sold for five cents a glass as a fountain drink. The Coca-Cola Company
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Unit: 9 CREATIVE PRODUCT PROMOTIONS The role of Advertising and the media development of Coca cola TABLE OF CONTENT PAGES Introduction 3 P3 and p4 4/14 Introduction In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then
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The Coca-Cola Company: Company Evaluation The Coca-Cola Company is the leading supplier of non-alcoholic beverages in the world. The brand is most recognized in the industry‚ providing over 3‚500 soft drinks‚ sports drinks‚ water‚ juices‚ coffee‚ and milk products to more than 200 countries around the world. Guided by the company’s core values‚ Coca-Cola has created value and accomplished great notoriety through careful planning and execution of their business strategy. Current Strategies Although
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development‚ introduction‚ growth‚ maturity and decline. I would like to use an example of Coca-Cola. Here is its mission statement. “To create value and make a difference…everywhere we engage.”(Baines‚ Fill and Page‚ 2008‚ p177) Coca-Cola is a widely known enterprise all over the world‚ the success of which is obvious to all. From its mission statement we can find that the core philosophy of Coca-Cola relates to the mass-market share (“everywhere we engage”) and extension strategies (“create
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Coca-Cola and International Market Opportunity The Coca-Cola Company has long been a worldwide business. The first soda fountain sales to Canada and Mexico were recorded in 1897 with the first international bottler established in Panama in 1906. Coca-Cola entered China in 1927 and the 100th country‚ Sierra Leone‚ in 1957. Today‚ the Coca-Cola Company is the largest beverage company with the most extensive distribution system in the world. In the first two decades of the twentieth century‚ the international
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been the key success factors for Coca Cola? Answer: The key success factors for Coca Cola have been marketing strategy‚ introducing new products and globalization. Marketing strategy: Coca cola uses different types of marketing strategy for growing and retaining its customer. In early days‚ to build brand recognition‚ they offer clocks‚ calendars and weighing scales with Coca Cola logo to pharmacists who sold their drink. During mass market TV advertising‚ Coca Cola was the pioneers TV advertising
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| Coca-Cola | Background Dr. John S. Pemberton invented Coca Cola in Atlanta‚ Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper‚ Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially‚ Coca- Cola averaged nine drinks a day in the first year of their sales‚ adding up to $50 annual revenue. Today products of The Coca-Cola
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