Media Recommendation for: Coca – Cola Classic Communications 352 Dr. Ju-Pak Section Two Yolanda Michel Oscar Perris Patty Pineda Iris Preciado Table of Contents: _____________________ Target Market……………….……………………………………………………..Page 1 Media Objectives…………………………………………………………………..Pages 2 - 3 Media Mix Strategy and Tactics……………………………………………………Pages 4 - 9 Where is your Executive Summary? Read the memo on “Media Recommendation Report” to see how you’d organize your
Premium Management Strategic management Project management
Founded in 1886‚ Coca-Cola Company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta‚ but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product‚ a successful brand image‚ fun advertising‚ creative marketing‚ variety of products and most important a thriving future. They
Premium Marketing Advertising Television advertisement
Core values and beliefs: Coca-Cola has the most valuable brand name in the world‚ and as one of the most visible companies worldwide. The culture of it is defined by the seven core values: leadership‚ the courage to shape a better future; passion‚ Committed in heart and mind; Leverage collective genius; integrity‚ be real; collaboration‚ diversity‚ as inclusive as our brands; quality‚ what we do‚ we do well; and accountability. The central promise is to refresh the world in mind‚ body‚ and spirit
Premium Culture Sustainability
Chennupati Coca Cola Co Short project financial statement analyst Outline: Introduction Financial analyst Net cash from operating activities Comparison to industry Summary- company future References Introduction: Coke and its catalogue of close to 400 brands‚ it was founded in 1886 by and Atlanta pharmacist John Pemberton and later trademarked in 1893. The Coca-Cola Company is the world ’s largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola‚ recognized
Premium Coca-Cola Financial ratios
ETHICS AND GOVERNANCE The Coca-Cola Company TABLE OF CONTENTS Pages 1. Executive Summary 3 2. Main Issues 4 3. Ethics Policy and its Development 5 3.1. Proposed Ethics Policy 5 3.2. Rationale of Ethics Policy 6 3.3. Policy Development 6 3.3.1. Virtue Ethic 7 3.3.2. Utilitarianism Ethic 7 3.3.3. Kantianism Ethic
Premium Ethics Business ethics
Commercial Officer Vytautas Žukauskas – Chief Executive Officer Jurgita Šunokaitė - Financier Gediminas Urbanavičius - Chief Administrator Checked by: Rasa Šemiotienė Kaunas‚ 2012 Contents Aim 3 Activity attribution 4 “ The Coca-Cola Company” history and development 4 Subdivision‚ activities‚ administration structure 11 Employees‚ region and partners 12 Diversity 13 Talent development 14 Training 14 Rewarding employees 14 Partners 14 Strengths 16 Weaknesess 16 The
Premium Coca-Cola
Annual Report Analysis By: Lyndsey St. Martin Link to The Coca-Cola Company’s 2013 Annual Report: http://assets.coca-colacompany.com/d0/c1/7afc6e6949c8adf1168a3328b2ad/2013-annual-report-on-form-10-k.pdf The Coco-Cola Company started selling beverage products back in 1886 in the United States‚ the company now sells primarily sparkling beverages‚ but also sells a variety of other beverages such as waters‚ juices‚ teas and sports drinks. The Coca-Cola Company now owns more than 500 nonalcoholic
Premium Income statement Balance sheet Generally Accepted Accounting Principles
the iceberg of what is required in transformation. It is now time to move beyond change management into change leadership‚ now time to develop the advanced change strategies that support this new type of change. ‚‚‚‚ .... .... Case in Point: Coca-Cola’s Transformation
Premium Coca-Cola
for making sure that the goods they produce are safe for consumers. In this case‚ Coca-Cola is responsible for making sure that the glass bottles for Coca-Cola are safe and will not harm consumers in any way. It is their job to test the bottles for malfunctioning parts so ensure that they are not defective upon delivery. Here‚ the Plaintiff‚ Gladys Escola‚ should claim that the bottles she received from Coca-Cola were defective upon delivery. As the case points out‚ Escola did nothing out of the
Premium Accept Contract Safety
April 23‚ 1985 The Coca Cola Company announced that it would change the formula of its flagship soft drink; a formula that had been America’s favorite for 100 years. Kansas newspaper editor William Allen White said‚ “Coca Cola is the sublimated essence of all that America stands for. A decent thing honestly made [and] universally distributed.” (As cited in Oliver‚ 1986‚ p.4) How could Coca Cola have tampered with the taste of a drink that was distributed to 155 countries and consumed more than
Premium Coca-Cola