order to understand customers‚ competitors and the market environment in a company like Coca Cola. I’m also going to describe how the link between the principles of marketing are applied within the Coca Cola Company and the marketing research activities used by the same organisation. Marketing Research The marketing research aims to help organisation make effective decisions by providing information that can inform managers. Research provides information about customers‚ competitors and the
Premium Marketing Marketing research Coca-Cola
THE DESIGN The Coca-Cola contour bottle is one of the brand’s key icons and is the symbol of the brand’s authenticity. It was developed in 1916 to create a distinct identity for the brand in consumers’ minds and to protect the brand from being imitated by competitors. Today it represents the very essence of the brand’s identity in the marketplace and remains instrumental in differentiating the brand from all other competing products. The familiar shape of the Coca-Cola bottle and the flowing script
Premium Bottle Coca-Cola Packaging
PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
Premium Coca-Cola Thums Up Soft drink
History of Coca Cola Company Coca Cola was invented by Dr. John Pemberton in 1886 when he concocted a mixture of water‚ sugar‚ caffeine and extracts of the coca leaf and the kola nut. The concoction was originally marketed as a headache remedy‚ but was not successful due to poor advertising and Pemberton’s ailing health. In 1888‚ Pemberton sold the business to Asa G. Candler‚ a successful druggist with excellent business sense. The company grew quickly under his 26 year leadership. He expanded
Premium Coca-Cola
CONTENTS Contents: Page No. 1) Executive Summary 5 2) Introduction 6 3) Situation Analysis 9 a) External 9 i) Customer 9 ii) Competitor Analysis 10 b) Internal 11 i) Company 11 ii) Context 11
Premium Coca-Cola
Strategic Management Analysis of Coca-Cola Company Cristina Martinez St. Thomas University Management Writing and Reporting February 19‚ 2012 Thesis Statement: The Coca-Cola Company is a marketing model for all mega multinationals around the world‚ finding creative solution to the external factors that affect it. Outline I. Economic and technologic factors. A. How this factors affected the Coca- Cola Company. B. Strategy developed by Coca- Cola to find a solution. II. Social‚ cultural
Premium Coca-Cola
Coca - India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated
Premium Coca-Cola Soft drink
- AMSM Product (Category -Soft Drinks) Coca-Cola is the leading provider of soft drinks in the world. In 2010‚ it not only had the No. 1 selling soda with regular Coke‚ but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category‚ Coca-Cola has a number of brand variants‚ including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry‚ though‚ has contributed to Coca-Cola’s ability to distinguish itself as a quality
Premium Coca-Cola Soft drink
Founded in 1886‚ Coca-Cola Company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. Their corporate headquarters are in Atlanta‚ but have local operations in over 200 countries around the world. Some of the key success factors for Coca-Cola include a great product‚ a successful brand image‚ fun advertising‚ creative marketing‚ variety of products and most important a thriving future. They
Premium Marketing Advertising Television advertisement
Executive Summary Coca-Cola‚ the product that has given the world its best-known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. Coca-Cola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators‚ distributors‚ fountain retailers and fountain wholesalers. Coca-Cola was the leading soft drink brand
Premium Coca-Cola