A Report on Strategic Planning Of COCA COLA Subject: Strategic Management [MBA – Evening Program] Faculty: Sir Yousuf Prepared & Presented by: Rohail Riaz (51515) Table of Contents 1- EXECUTIVE SUMMARY 3 2- HISTORY OF COCA COLA 4 3- BRANDS OF COCA COLA 7 3.1- Energy Drinks 7 3.2- Juices/Juice Drinks 7 3.3- Soft Drinks 8 3.5- Tea and Coffee 8 3.6 Water 8 3.7- Other Drinks
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beliefs toward coca-cola of intensely brand- loyal consumers (perhaps like those who were upset by the new coke in 1985). How might their attitudes and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? 2) Do you think it’s possible for consumers to be loyal to more than one brand of soft drink? What about more than one brand of cola? Discuss the pros and cons of having several brands in a product category (as do coca-cola and Pepsi
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History of Coca Cola Company Coca Cola was invented by Dr. John Pemberton in 1886 when he concocted a mixture of water‚ sugar‚ caffeine and extracts of the coca leaf and the kola nut. The concoction was originally marketed as a headache remedy‚ but was not successful due to poor advertising and Pemberton’s ailing health. In 1888‚ Pemberton sold the business to Asa G. Candler‚ a successful druggist with excellent business sense. The company grew quickly under his 26 year leadership. He expanded
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which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Coca Cola Mission Statement | "Everything we do is inspired by our enduring mission: * To Refresh the World... in body‚ mind‚ and spirit. * To Inspire Moments of Optimism... through our brands and our actions. * To Create Value and Make a Difference... everywhere we engage." | | Coca Cola Mission Statement We have provided
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METHODOLOGY 2.6 SAMPLING PLAN CHAPTER-3 INDUSTRY PROFILE & ORGANIZATIONAL PROFILE 3.1 BEVERAGE AND ITS CONCEPTUAL ANALYSES 3.2 BEVERAGE INDUSTRY PROFILE 3.3COCA-COLA COMPANY PROFILE CHAPTER-4 ANALYSES OF DATA CHAPTER-5 FINDINGSSUGGESTIONSLIMITATIONS &CONCLUSION 5.1 FINDINGS
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a good (tangible item) is responsible for making sure that the goods they produce are safe for consumers. In this case‚ Coca-Cola is responsible for making sure that the glass bottles for Coca-Cola are safe and will not harm consumers in any way. It is their job to test the bottles for malfunctioning parts so ensure that they are not defective upon delivery. Here‚ the Plaintiff‚ Gladys Escola‚ should claim that the bottles she received from Coca-Cola were defective upon delivery. As the case
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Coca-Cola Company applies to an undifferentiated targeting strategy to promote a single product of identical size. This approach allows the firm to consider a potential buyer as the one who has similar needs and preferences like any other consumer at the market. Hence‚ there is no a particular market segment because market is regarded as the whole. Producing one item saves costs for advertising and marketing (Lamb et al.‚ 2011‚ p. 275). However‚ focusing on undifferentiated marketing prevents
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Module 2 The Coca-Cola Company Struggles with Ethical Crisis 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Having a good reputation is the most important factor for any business. A corporation can spend many decades building a good reputation with the
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Coca-Cola is the world’s largest beverage company. They employee over 146‚000 employees offer over 3‚000 products worldwide and operate in over 200 countries. The company was founded in 1886 but it wasn’t until 1891 when an Atlanta business man secured the rights to the company that the vision of Coca-Cola was established and their expansion begun. In 1899 Coca-Cola’s first bottler relationship was established. This bottling relationship allowed the company to grow aggressively and expand into
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BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H‚ (200826002H‚ (200826004H‚ (200826019H‚ (200826020H‚ (200826027H‚ (200926024E‚ FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola)‚ a leader in the beverage industry. Coca-Cola‚ the world’s leading soft drink maker‚ operates in more than 200
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