MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18
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Leader in Beverage Industry Being the leader in the beverage industry Coca-Cola Company is one “of the most powerful companies on the globe” (Petanjek‚ 2013). The primary competitor of Coca-Cola Company is PepsiCo (“Bottled and Canned‚” n.d.). A 2012 article in Beverage Digest claimed that both Coca-Cola and PepsiCo together held nearly 90% of the soda market (Lambert‚ 2012). Furthermore‚ Beverage Digest reported Coca-Cola outperformed PepsiCo in both carbonated soft drinks (CSDs) and liquid refreshment
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Communications in Business Submission to Local Network Coca-Cola - Global Compact Submission This letter provides our recommendations for the Local Network in order to support Coca-Cola to comply with the ten principle of UN Global Compact; in particular‚ Principle 9-“business should encourage the development and diffusion of environmentally friendly technologies”; and principle 10- “Businesses should work against corruption in all its forms‚ including extortion and
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1.What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate Reputation is particularly important when considering the role that it plays regarding organizational performance and social responsibility. A company’s overall success or demise mainly relies on its
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Coca-Cola has been refreshing people’s lives since 1886. Everyone likes to the refreshing‚ crisp taste of a cold Coca-Cola. There is a lot of history behind Coca-Cola. Coca-Cola started in Atlanta‚ Georgia in 1886. Coca-Cola was originally intended to be used as a medicine but was bought by businessman Asa Griggs Candler. He turned Coca-Cola from a medicine to a drink. He also turned it into a million dollar industry. That is why Coca-Cola is worldwide. Here is some of the first thoughts
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| Introduction: The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell‚ distribute and merchandise the resulting Coca-Cola product to retail stores‚ vending machines‚ restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400
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Semelroth Project Pinnacle Introduction Coca Cola Enterprises (CCE) embarked on a massive makeover of their information system in 2004 converting over to the SAP software. (http://www.beveragedaily.com/Formulation/CCE-SAP-join-forces-to-improve-supply-chain) This included a major overhaul of their legacy system and working with SAP to develop an app specifically for them. When this venture began in 1999 we must remember that the Spilt of Coca Cola Enterprises becoming an operation solely based
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3.2) Ans the ff. 1.) What are the common sources used in prospecting? 2.) Is environmental scanning importantly related to prospecting? Explain fully. 3.) What are some of the basic questions for key account prospecting and discuss its important? 1.) What are the common sources used in prospecting? Effective prospecting is a critical component of sustainable sales success. However‚ prospecting is not selling. You may be a well-trained and/or experienced salesperson. But your training may
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The Coca-Cola Company is the world leading beverage organization in manufacturing industry with a history of 126 years‚ operating in more than 200 countries worldwide. Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke‚ Coca-Cola Zero‚ Sprite‚ Fanta‚ Minute Maid and others (The Coca-Cola Company‚ 2006-2012). The company is not a single entity as the organizational operations required cooperation with almost 300 bottling partners
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THE COCA COLA COMPANY By: Rachelle L Goude May 27‚ 2006 Summary of the History of Coca Cola On May 8‚ 1886‚ Dr. John S Pemberton‚ a pharmacist in Atlanta‚ Georgia‚ USA mixed the syrup that became Coca-Cola ’. His friend and bookkeeper‚ Frank M. Robinson‚ thinking that the two C ’s would look well in advertising ’‚ suggested the name Coca-Cola ’. He wrote the words in his now familiar Spenserian script‚ and the world ’s most recognized trademark was born. Selling his creation from Jacob
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