Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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Coca-Cola Company applies to an undifferentiated targeting strategy to promote a single product of identical size. This approach allows the firm to consider a potential buyer as the one who has similar needs and preferences like any other consumer at the market. Hence‚ there is no a particular market segment because market is regarded as the whole. Producing one item saves costs for advertising and marketing (Lamb et al.‚ 2011‚ p. 275). However‚ focusing on undifferentiated marketing prevents
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Coca-Cola Marketing Mix: Product‚ Place‚ Price‚ Promotion Product: In order for an organization to be successful it needs to have a well-defined marketing mix. The marketing mix consists of the four P’s; product‚ place‚ price‚ promotion (Hair‚ Lamb‚ & McDaniel‚ 2006‚ p. 48). Product is defined as “everything‚ both favorable and unfavorable‚ that a person receives in exchange” (Hair‚ Lamb‚ & McDaniel‚ 2006‚ p. 48). The Coca-Cola Company’s products consist of beverage concentrates and
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Company background: The Coca cola company is now a largest soft drink company in the world. Coca cola became the largest manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca cola was invented on May 1886 by Dr.John Stith Pemberton in Jaco’s Pharmacy in Atlanta‚ Georgia. The name Coca cola was suggested by Pemberton’s book keeper‚ Frank Robinson. He penned the name Coca cola in the flowing script that is famous
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ANALYSIS for Coca-Cola. 1.0 Introduction. SWOT analysis is a special technique which was invented by Albert Humphrey as a premeditated preparation device that is used to appraise the Strengths‚ Weaknesses‚ Opportunities and Threats involved especially when a company is planning to go for a new or renew an exiting project‚ it involves giving out the purpose of the company ’s project and recognising the inside and peripheral factors that will affect the achievement of the intended goals. Intentional
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CHAPTER I 1.0 INTRODUCTION Sales and Inventory System is an inventory tracking system that gives you up-to-the-minute detailed information on each item in your inventory. You ’ll know exactly how much inventory comes in‚ how much is on-hand now‚ and where it goes. While manual methods may have their place‚ most entrepreneurs these days find that computerizing gives them a far wider range of information with far less effort. Sales and inventory programs now on the market let you track
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Coca-Cola as we know it is a huge beverage giant. The amount of data compiled by this company is overwhelming. With such a large collection of data the company has created many different programs designed to turn useless data into profit. I would like to discuss one of these programs in order to describe how they gather this information‚ what type of information they gather‚ and how this information helps Coca-Cola market its products. In order to gather useful information the Coca-Cola Company
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ETHICS AND GOVERNANCE The Coca-Cola Company TABLE OF CONTENTS Pages 1. Executive Summary 3 2. Main Issues 4 3. Ethics Policy and its Development 5 3.1. Proposed Ethics Policy 5 3.2. Rationale of Ethics Policy 6 3.3. Policy Development 6 3.3.1. Virtue Ethic 7 3.3.2. Utilitarianism Ethic 7 3.3.3. Kantianism Ethic
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1. General Information on Coca Cola 1.1 Description of Coca-Cola Co. and its history Coca-Cola started as a cure for the addiction to morphine. After Colonel John Pemberton was injured in war and addicted to morphine‚ he looked into ways to find a cure for the addiction and finally in 1886‚ the first non-alcoholic version of a French Coco Wine called Coca-Cola was made. Today the Coca-Cola Company is a conglomerate focused on beverage manufacture‚ retail and marketing. It produces non-alcoholic
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Coca-Cola Marketing Channels Tawnya Geels Richard Fairbanks Andrew Adamisin Len Caldwell Indiana Wesleyan University MGT-421 BSBA-381 Professor Ron Wilson January 17‚ 2012 Coca-Cola Marketing Channels Coca-Cola’s marketing channels are a vital asset to attracting and reaching different cultures and marketing segments worldwide. Coca-Cola product distribution and advertising channels are constantly changing‚ a necessity for expanding their market share. It is through these strong marketing
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