RUNNING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product‚ price‚ place and promotion of Marketing. It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing its products. Coca-Cola has been long admired for its approach to marketing. Over its 127 year history‚ Coca-Cola’s efforts to refine and perfect its
Premium Marketing Coca-Cola Advertising
Executive Summary Background about the Brand Coca-Cola began in 1886 when a Pharmacist‚ Dr. John Pemberton from Atlanta‚ Georgia founded the company. In 1891‚ Asa G. Candler‚ an Atlanta based entrepreneur obtained ownership of the Coca-Cola brand. The hourglass Coca-Cola bottle was created because of competitors imitating Coca-Cola products. The company went public in the stock exchange in 1919‚ sold at $40 per share. In 1929‚ the company expanded overseas and released the slogan “The Pause
Premium Coca-Cola Diet Coke
Multinational business is the one that has its operation in more than one country. These businesses mainly function in entire major global. Examples of multinationals are Coca Cola‚ IBM‚ Mc Donald‚ Kellogg’s etc. Multinational businesses are well established corporate brands and are generally recognize across the globe. For example‚ Coca-Cola is a well established brand and is recognized in all part of the world. Most of the multinational businesses are global in nature and implement similar marketing strategy
Premium Coca-Cola Soft drink Marketing
Coca-Cola is a popular brand as the largest company of soft drinks and beverage products. Coca-Cola is the top-seller brand of beverage‚ and everyone around the world loves Coca-Cola or different kinds of its drinks from the same company. Now‚ Coca-Cola has been expanded the market for different types of primary water successfully is carbonated drinks‚ then juice‚ energy drinks‚ bottled fresh water‚ tea and many other types. Coca-Cola understands the need of consumers in order to corporate the business
Premium Coca-Cola Asset Balance sheet
Coca Cola Organizational Values and Ethical Decision Making Roland W .Ware MGT/521 March 27‚ 2012 David Aiken Coca Cola Organizational Values and Ethical Decision Making Coca-Cola‚ we aim high. And with more than 120 years’ experience of extraordinary success‚ they know how to focus our efforts and achieve what we set out to do. The Coca Cola mission is simple. Coca Cola aim is: To refresh the world ...in body‚ mind and spirit. To inspire moments
Premium Coca-Cola Thums Up Diet Coke
COCA-COLA BUSINESS SUMMARY Abstract Dr. John Stith Pemberton is responsible for the discovery of the drink that initially revolutionized the fountain drink industry and has continued its world-shattering hike for the past 126 years and has steadfastly transformed the modern day beverage market. Dr. Pemberton‚ on May 8‚ 1886‚ in Atlanta‚ Georgia‚ first introduced his product to Jacobs’ Pharmacy where it was sold for five cents a glass as a fountain drink. The Coca-Cola Company
Premium Coca-Cola Diet Coke
Unit: 9 CREATIVE PRODUCT PROMOTIONS The role of Advertising and the media development of Coca cola TABLE OF CONTENT PAGES Introduction 3 P3 and p4 4/14 Introduction In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then
Premium Coca-Cola Diet Coke Advertising
Analysis Coca-cola Amatil’ brand Mount Franklin market segment from case study This essay depend on the case study ‘water‚ water‚ everywhere’ to analysis Coca cola Amitil’ brand Mount Franklin bottled water’s major market segment‚ and justify the reason of why this is the prime target segment for Mount Franklin. Coca-cola Amatil’s brand Mount Franklin is the number-one brand of bottled water in Australia. An effective market segment can be a reason of that. ‘A market segment consists of a group
Premium Marketing
development‚ introduction‚ growth‚ maturity and decline. I would like to use an example of Coca-Cola. Here is its mission statement. “To create value and make a difference…everywhere we engage.”(Baines‚ Fill and Page‚ 2008‚ p177) Coca-Cola is a widely known enterprise all over the world‚ the success of which is obvious to all. From its mission statement we can find that the core philosophy of Coca-Cola relates to the mass-market share (“everywhere we engage”) and extension strategies (“create
Premium Coca-Cola World War II Diet Coke
Coca-cola INTRO There are many factors‚ internal as well as external that impact the planning function of management within an organization‚ and Coca-Cola is no exception. More than a billion times every day‚ thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises
Premium Coca-Cola