Coca Cola India’s Thirst for the Rural Market Coca Cola India’s Thirst for the Rural Market: ’Thanda’ Goes Rural In early 2002‚ Coca-Cola India (CCI) (Refer Exhibit I for information about CCI) launched a new advertisement campaign featuring leading bollywood actor - Aamir Khan. The advertisement with the tag line - ’Thanda Matlab Coca-Cola’ was targeted at rural and semi-urban consumers. According to company sources‚ the idea was to position Coca-Cola as a generic brand for cold drinks. The
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS - PAGE 58-62
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Tragedy of the Commons -Case Study: Coca-Cola India Aneel Karnani Stephen M. Ross School of Business The University of Michigan E-mail: akarnani@umich.edu Ross School of Business Working Paper Series February 2014 This paper will be published in Economics‚ Management‚ and Financial Markets‚ forthcoming. Keywords: corporate social responsibility; tragedy of the commons; common-pool resource; environmental sustainability. I would like to thank Coca-Cola India‚ and especially Praveen Agarwal‚ General
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reports gives internal and external audit of coca cola. And shows Coca-Cola’s strengths weaknesses opportunities and threats. It also shows a marketing objective and strategy to increase market share by 3% within a 12-month period. And a tactical plan to achieve the market objective and strategy within the 12-month period. Introduction The brands of The Coca Cola Company represent some of the most popular beverage brands in the world. Coca cola is one of the best selling soft drink product
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The Coca Cola company is a long standing producer of flavored drinks. They are considered by many to be the original cola drink. The drink was created in 1886 by a pharmacist named John Pemberton. Coca-cola is sold today in over 200 countries and has over 500 brands. The company has sustainability measures in place and believes in philanthropic endeavors. The company offers internships to up-and-coming business students looking for an opportunity to work with one of the largest and most storied companies
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Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country‚ the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8‚ 1886‚ Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ and was pronounced
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Plot No.7‚Phase-II Institutional Area‚ Behind The Grand Hotel‚Vasant Kunj‚New Delhi Tel: 32569295‚ 26124088‚ 26124088; Fax: 26124092; E-mail: administration@srisim.org; Website: www.srisim.org PROJECT ON TO STUDY PROMOTIONAL STRATEGIES OF COCA COLA PRODUCTS SUBMITTED BY AMRITESH PATHAK ROLL NO. 20080246 SECTION – B PGDM (2008-2010) ACKNOWLEDGEMENT Every endeavor undertaken to accomplish challenging goals‚ can only be successful under the experienced and encouraging guidance.
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my attempt at looking at Coca cola’s behavior using the theories listed: Egoism Coca cola also did not look at the bigger impact on the German economy when it closed 7 plants in Eastern Germany. 2000 jobs were lost which impacted unemployment; however coca cola focused on the bigger picture that machinery was able to produce more at a lower cost by centralizing bottling plants. Coke focused on the global picture rather than the local situation of their factory in India. It tried to show that it
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ASSIGNMENT EMPLOYEE DEVELOPMENT AT COCA-COLA INDIA [pic] TABLE OF CONTENT: 1. Executive Summary…………………………………………………………….3 2. Introduction • Employee Development……………………………………………….4 • Coca-Cola India……………………………………………………….4 • Human Resources at Coca-Cola India………………………………...4 • Employee Development At Coca-Cola India…………………………6 3. Employee Development Programmes at Coca-Cola India…………………….6 4. Analysis
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