India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit juices‚ bottled
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Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982‚ and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s‚ this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most famous Diet Coke TV advert which makes its target audience
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Company Profile Coca-Cola Company in China The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca-Cola‚ Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitamin Water‚ POWERADE‚ Minute Maid and Georgia Coffee. Globally‚ Coca-Cola is the giant of the beverage industry worldwide. Through the world’s largest beverage distribution system‚ consumers in more than 200 countries enjoy the Company’s beverages
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Kayla Boehmig MKTG 320 TR 2:00 Coca Cola: Another Advertising Hit 1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. A common theme that I see in Coca-Cola’s slogans is happiness. The slogan in 1923 was “Enjoy life.” In more recent years‚ other slogans used depicting happiness includes “Life tastes good” and also “Open happiness”. I believe that Coca-Cola stands for wholesome‚ quality‚ and happiness. It is a company
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks. On August 5th‚ The Center for Science and Environment (CSE)‚ an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and
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Marion Hutagalung 130127025/ 03 PBU International Business Global Marketing presentation material Coca-Cola Foundations The Coca-Cola Foundation Awards Over $19 Million to Communities Across the U.S. and Canada in 2010 The Coca-Cola Foundation‚ the philanthropic arm of The Coca-Cola Company‚ has awarded grants totaling $4 million to 38 organizations across the U.S. and Canada in the fourth quarter of 2010. In line with the Foundation ’s commitment to building sustainable communities
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Coca Cola Co. Soft drink companies around the world compete for the public’s interest in their beverages. These companies spend million s of dollars a year promoting‚ advertising and creating new and better products. In my opinion the company that stands out from all the soft drink competitors is The Coca-Cola Company. Company Description: Doctor John Premberton‚ a pharmacist in Atlanta‚ Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a three legged brass
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it comes to CSR‚ Coca Cola is undoubtedly one of the biggest contributors of all. All over the world‚ this company has developed and innovated number of ways to reach out to the people and make their lives easier‚ and happier. In India‚ it has provided health checkups‚ medicine‚ and education to rural communities. It has funded polio eradication and blood donation camps‚ along with providing a 24-hour emergency service for children. In some districts of Andhra Pradesh‚ Coca-Cola has conducted camps
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Assignment On Coca-Cola Assignment On Coca-Cola Assignment On Coca-Cola Assignment On Coca-Cola Submitted to Md. Ashraf Harun Lecturer‚ Department of Business Administration Submitted BY Submission date: 4th April 2013. Table of Content | Survey Report and Introduction | 01-02 | Situation analysis: Company analysis & Customer analysis | 03-04 | Competitor analysis | 05-06 | SWOT analysis | 06-09 | Marketing Strategy | 09-11 | Market segmentation | 11-12 | Marketing Mix
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I. Executive Summary Coca Cola is one of the largest leading beverage company that produce products such as water‚ juice and juice drinks‚ sports drinks‚ energy drinks‚ teas and coffees. Coca Cola products are distributed through restaurants‚ grocery markets‚ street vendors‚ and others‚ all of which sell to the end users: consumers. Coke is increasing investments in bottling investments‚ front-end capability‚ equipment and people. Coke’s long –term bottling strategy is to reduce ownership
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