Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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RETAILERS PERCEPTION TOWARDS COCA COLA PRODUCTS IN NELLORE MARKET BY M.BALAKOTESWARARAO (Reg No: 35103043) A PROJECT REPORT Submitted to the SRM SCHOOL OF MANAGEMENT In partial fulfillment of the requirements for the award of the degree Of MASTER OF BUSINESS ADMINISTRATION SRM ENGINEERING COLLEGE SRM INSTITUTE OF SCIENCE AND TECHNOLOGY (Deemed University) CHENNAI June-2005 BONAFIDE CERTIFICATE Certified that this project report titled RETAILERS PERCEPTION TOWARDS COCA COLA PRODUCTS IN NELLORE MARKET
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Coca-cola INTRO There are many factors‚ internal as well as external that impact the planning function of management within an organization‚ and Coca-Cola is no exception. More than a billion times every day‚ thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history‚ as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises
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Q1- Introduction‚ business profile of Coca-Cola‚ and its historical prospective. In May 1886‚ Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta‚ Georgia. The name was a suggestion given by John Pemberton’s bookkeeper Frank Robinson who was the first to script "Coca-Cola" into the flowing letters which has become the famous logo of today. Until 1905‚ the soft drink‚ marketed as tonic‚ contained extracts of cocaine as well as the caffeine-rich kola nut. As we know‚ every
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Coca-Cola May 17‚ 2013 I. Introduction Corporate Social Responsibility is the corporate initiative to assess and take responsibility for the company ’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an
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The Coca-Cola Company MKT300 October 8‚ 2008 A. Introduction The Coca-Cola Company is the world’s largest beverage company‚ operating in over 200 countries with a product line that includes over 2‚800 diverse items. The company’s primary responsibility is to develop concentrates‚ beverage bases and syrups‚ which are sold to bottling companies that comprise the world’s largest beverage distribution system. In addition to product development‚ the Coca-Cola Company is responsible for product
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Marketing Management I Project : the Four P’s of Marketing for Coca-Cola By:- Aakash Utreja 11BSPHH010005 SECTION- F SEAT NO. 31 ACKNOWLEDGWMENT I would like to thank Mr K.C Prakash for his practical approach towards the subject which led me to learn the insights about Marketing. A special Thanks to Dr. Phillip Kotler whose book Serves as a bible to many Marketing Students "Only 50% of what is consumed is what goes in the mouth and in the stomach; the other 50% goes in the
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Live Positively: COCA-COLA COMPANY MARKETING PLAN Coca-Cola Company Marketing Plan Bellevue University Marketing Essentials BUSC335-308H Table of Contents Page 3 Executive Summary 4-5 Mission Statement 6 Demographic Information 7 Target Market 8-9 Current Marketing Efforts 10- Competition 11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies 16-17 Target Market 18
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COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs
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The Coca Cola Company Market Plan Marketing plan for a coca cola company Analysis of company situation: Introduction of Coca Cola Company: The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola‚ Diet coke‚ Fanta‚ Sprite‚ Minute Maid etc. Vision statement
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