central role Slide 2: International strategy of Coca Cola (1900 to 1950) 1899-1909: added to 379 bottling plants across the United States for consumption of about 70 million liters / year. 1906: developing the first bottling plant in Havana‚ Cuba => marked the first step of Coca cola international market 1936: World War broke out => the bottling plant follow the army and when the war ended‚ coca has owned subsidiaries in 64 countries. 1950: Coca cola started advertising on TV => effects promote
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Coca-Cola Company has a unique and exciting story when it began and the hero of this story is an Atlanta pharmacist Dr. John Pemberton who founded it in 1886 in New York. He developed a fragrant‚ caramel-coloured liquid after that he offered it for sale at Jacobs’ Pharmacy. Then‚ this mix was blended with a carbonated water and introduced to customers to try it and they took a fancy to this new drink. Frank Robinson‚ who is a Pemberton’s bookkeeper‚ named and wrote the mixture of Coca-Cola out
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Coca-Cola was invented by 1886‚ by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891‚ he became the main owner of Coca-Cola. When Candler took over‚ one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke‚ enjoy the beverage‚ and buy more of the product.
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What is Job Satisfaction? Job satisfaction has been defined as a pleasurable emotional state resulting from the appraisal of one’s job‚an affective reaction to one’s job and an attitude towards one’s job. Job satisfaction is an attitude but points out that researchers should clearly distinguish the objects of cognitive evaluation which are affect emotion‚beliefs and behaviours.This definition suggests that we form attitudes towards our jobs by taking into account our feelings‚ our
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individual behaviour. That concept may be attitudes‚ job satisfaction‚ personality‚ values‚ perceptions‚ emotions and moods‚ or motivation. Recently‚ there is a widely debate on whether a happy employee is a productive employee‚ which indicates that people pay an increasing attention on individual’s feelings or satisfaction on their job. The key issues are that what are the causes of job satisfaction‚ how important is it and how to improve job satisfaction of employees‚ especially by managers. To understand
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Job Satisfaction subject: Org. Behavior Do people really like their jobs? Definitely‚ everyone knows from the news about dissatisfied workers going on strike or even acting violently toward their supervisors‚ directors‚ but overall people are quite satisfied with their jobs. According to the surveys percentage of satisfied people averages in the US is about 85 percent. The feelings‚ reflecting attitudes toward one’s job‚ are known as job satisfaction. Settings‚ related to the personnel job satisfaction
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Job Satisfaction - Introduction The father of scientific management Taylor ’s (1911) approach to job satisfaction was based on a most pragmatic & essentially pessimistic philosophy that man is motivation by money alone. That the workers are essentially ’stupid & phlegmatic ’ & that they would be satisfied with work if they get higher economic benefit from it. But with the passage of time Taylor ’s solely monetary approach has been changed to a more humanistic approach. It has come a
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Coca-Cola is a carbonated soda sold in stores‚ restaurants‚ and candy machines all through the world. It is delivered by The Coca-Cola Company of Atlanta‚ Georgia‚ and is frequently alluded to just as Coke (an enrolled trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Initially expected as a patent pharmaceutical when it was imagined in the late nineteenth century by John Pemberton‚ Coca-Cola was purchased out by specialist Asa Griggs Candler‚ whose showcasing strategies
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116 CHAPTER- IV SECTION-I JOB SATISFACTION 4.1 INTRODUCTION Human Resource Management is considered to be the most valuable asset in any organization. It is the sum-total of inherent abilities‚ acquired knowledge and skills represented by the talents and aptitudes of the employed persons who comprise of executives‚ supervisors‚ and the rank and file employees. It may be noted here that human resources should be utilized to the maximum possible extent‚ in order to achieve individual
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Job satisfaction is the very important factor in general quality of life because it is closely connected with working life. There are many definitions of job satisfaction. According to Spector (1997‚ p.2) Job satisfaction is: “simply how people feel about their jobs and different aspects of their jobs. It is the extent to which people like or dislike their jobs. It can also be considered as a global feeling about the job”. Colquitt‚ Lepine and Wesson (2009‚ p.105) defined job satisfaction as “a pleasurable
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