Overview of environmental factors 1.2.1 Micro Environmental Factors Micro Environmental Factors is also known as internal environmental factors. They include factors which are within or close to the company that have a direct impact on the organisation strategy as follow: i. Top management ii. Other functions‚ such as finance and accounting‚ Research and Development‚ manufacturing and purchasing iii. Suppliers iv. Marketing intermediaries v. Customers vi. Competitors vii. Public 1.2.2 Macro Environmental
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Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements‚ demographics and their importance on top of physical infrastructure‚ cultural differences‚ social responsibilities
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External Environmental Forces During the strategic marketing management process‚ there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces
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REPORT ON COCA COLA SUBMITTED TO: MR. RASHID SAEED SUBMITTED BY: MUBESHRAH TEHSEEN (MB-09-10) SAIMAH A MAJEED (MB-09-13) AZHAR AYUB (MB-09-37) WAQAR HAIDER (MB-09-24) Semester: MBA 4th THE EXORDIUM Nothing is deserving worship Almighty Allah‚ the most Merciful‚ Compassionate and Gracious. All praises for him because he is the creator of this mysterious universe and guides
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AIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola.............................. Pg7Conclusion
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Introduction In this report I will be trying to help and advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment
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Micro environmental factors are internal factors close to a business that have a direct impact on its strategy. These factors include: Customers Organisations survive on the basis of meeting “customer needs and wants” and providing benefits for their customers. Failure to do so will result in a failed business strategy. Employees Employing the correct staff and keeping staff motivated is an essential part of an organisation’s strategic planning process. Training and development play
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processes and performances ” with reference to a business organization of your choice and using macro environments factors only‚ comment on the validity of this statement.(25) INTRODUCTION Lancaster (2011) defines the macro environment as ’those global elements over which the organization has no control over but which affect the organization’s ability to serve its customers profitably.’ There are six major macro environment forces: cultural‚ demographic‚ economic‚ natural‚ political‚ and technological
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ANNUAL REPORT 2011 contents chairman’s Review managing director’s Review Financial commentary Board of directors senior management corporate Governance statement Financial and statutory Reports directors’ Report Financial Report Income Statement Statement of Comprehensive Income Statement of Financial Position Statement of Cash Flows Statement of Changes in Equity Notes to the Financial Statements 1. Summary of Significant Accounting Policies 2. Segment Reporting 3. Revenue 4. Income Statement
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