product that has given the world its extremely well known taste was born in Atlanta‚ Georgia‚ on May 8‚ 1886. The first cola recipe‚ by John Stith Pemberton‚ was originally a cocawine called Pemberton’s French Wine Cola. In 1886‚ when Atlanta passed Prohibition legislation‚ Pemberton responded by developing Coca-Cola‚ essentially a carbonated‚ non-alcoholic version of French Wine Cola. It is thought he was inspired by the remarkable success of European Angelo Mariani’s cocawine‚ Vin Mariani. He carried
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How Coca-Cola segments it market This is coca cola zero‚ which is a low calorie version of the normal coke. It was introduced in 2005. It was mainly introduced because males thought that diet coke was a feminine drink. Target Market Coke zero is primarily aimed towards young adult males around the world. This is because diet coke was seen to be more aimed at woman. It is also aimed at people that didn’t really purchase the normal coke due to it being too sugary
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COCA-COLA COMPANY: • Coke was first created in Atlanta. It is an American Multinational‚ offering 500 brands in 200 countries with over 3500 products worldwide. • Coke’s slogan: OPEN HAPPINESS It represents the power of optimism and positive thinking. It is “happiness in a bottle”‚ it connects people and it brings out the best in the human spirit. • MUSEUM: Coca-Cola is the only brand in the world to have an entire museum that showcases its history‚ current reality and future possibility. The
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Company Profile Coca-Cola Company in China The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with almost 500 sparkling and still brands. The Company’s brands include Coca-Cola‚ Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitamin Water‚ POWERADE‚ Minute Maid and Georgia Coffee. Globally‚ Coca-Cola is the giant of the beverage industry worldwide. Through the world’s largest beverage distribution system‚ consumers in more than 200 countries enjoy the Company’s beverages
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PepsiCo Inc.‚ profitability ratios | | | Dec 29‚ 2012 | Dec 31‚ 2011 | Dec 25‚ 2010 | Dec 26‚ 2009 | Dec 27‚ 2008 | Return on Sales | | Gross profit margin | 52.22% | 52.49% | 54.05% | 53.51% | 52.95% | Operating profit margin | 13.91% | 14.48% | 14.41% | 18.61% | 16.09% | Net profit margin | 9.43% | 9.69% | 10.93% | 13.75% | 11.89% | Return on Investment | | | | | | Return on equity (ROE) | 27.71% | 31.29% | 29.86% | 35.38% | 42.47% | Return on assets (ROA) | 8.28%
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks. On August 5th‚ The Center for Science and Environment (CSE)‚ an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and
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Marion Hutagalung 130127025/ 03 PBU International Business Global Marketing presentation material Coca-Cola Foundations The Coca-Cola Foundation Awards Over $19 Million to Communities Across the U.S. and Canada in 2010 The Coca-Cola Foundation‚ the philanthropic arm of The Coca-Cola Company‚ has awarded grants totaling $4 million to 38 organizations across the U.S. and Canada in the fourth quarter of 2010. In line with the Foundation ’s commitment to building sustainable communities
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it comes to CSR‚ Coca Cola is undoubtedly one of the biggest contributors of all. All over the world‚ this company has developed and innovated number of ways to reach out to the people and make their lives easier‚ and happier. In India‚ it has provided health checkups‚ medicine‚ and education to rural communities. It has funded polio eradication and blood donation camps‚ along with providing a 24-hour emergency service for children. In some districts of Andhra Pradesh‚ Coca-Cola has conducted camps
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Coca-Cola – International Controversy Kim Motsinger Management in Global Economy August 12‚ 2012 Professor Thomas Brantle A global leader in the beverage industry‚ the Coca-Cola Company offers hundreds of brands including soft drinks‚ fruit juices‚ sports drinks and other beverages (The Coca-Cola Company‚ 2012). The Coca-Cola established itself as a premier beverage business by maximizing its production and distribution throughout the world. These strong production efforts were met with
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