Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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COMPANY OVERVIEW The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs
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Introduction Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola
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Studies & Research June‚ 2010 2 DEEP RED Analysis and Evaluation of the product availability and Activation standard in retail Outlets of Indore By Nidhi Tiwari Under the guidance of Shri Tarun Purohit Marketing Manager Hindustan Coca cola Beverage Pvt. Ltd. K J Somaiya Institute of Management Studies & Research June‚ 2010 3 CERTIFICATE This is to certify that Ms. Nidhi tiwari‚ a student of the Post-Graduate Diploma in Retail Management‚ has worked under my guidance and
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Executive Summary The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic‚ make our advertising more creative‚ and to ultimately beat our competitors. Our target market can be explained in just one word‚ everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age‚ race‚ religion or what kind of financial status you have. The main thing that we need to do
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Running head: Coca-Cola and Pepsi Pensions Laila Nayani Professor: William Blix ACC: 305 Abstract In this paper I will cover the comparative analysis case study of the pension
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The Coca Cola Company Market Plan Marketing plan for a coca cola company Analysis of company situation: Introduction of Coca Cola Company: The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola‚ Diet coke‚ Fanta‚ Sprite‚ Minute Maid etc. Vision statement
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Running Head: COCA-COLA INTERNATIONAL Coca-Cola Company Opening Happiness across the Globe Tammy Parker August 4‚ 2012 Introduction In 1886‚ Coca-Cola brought a refreshing fountain beverage to customers of a small Atlanta pharmacy at five cents a glass. Today‚ The Coca-Cola Company is the world’s largest beverage company. The three main headquarters are Coca-Cola International which is located in Europe‚ Pacific and Eurasia‚ and Africa‚ Coca-Cola Americas which are located in North America
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Campaign Critique Introduction Coca Cola‚ the world’s greatest and most successful brand for soft drinks was introduced in the year 1886. Coca Cola has had a lot of memorable images/advertisements which are seen as an icon for Coca Cola. One of these images is the image of the polar bear. Coca Cola’s advertisements/print advertisements have featured polar bears from as far back as 1922 and have had a lot of memorable moments‚ such as in the year 1993‚ where an advert was released of the polar
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Things AND PACK SIZES: Coca-cola is the world’s most respected refreshment. It is the world’s most valuable brand andthe most unmistakable word over the world. Coca-Cola has a genuinely surprising heritage.From an unassuming starting in 1886‚ it is in a brief moment the pioneer brand of the best manufacturer‚marketer and shipper of non-mixed refreshments in the world.In India‚ Coca-Cola was the standard pop till 1977 when govt. policiesnecessitated its flight. Coca-Cola made its path to the nation
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