| Introduction: The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell‚ distribute and merchandise the resulting Coca-Cola product to retail stores‚ vending machines‚ restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400
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Questions and Answers: 1. What are the physical meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The
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1.What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate Reputation is particularly important when considering the role that it plays regarding organizational performance and social responsibility. A company’s overall success or demise mainly relies on its
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extracts of Coca leaves and Kola nuts • Business sold in 1888 to business men • Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 • In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)• In 1919 a group of investors bought Coca Cola for around $25 million• Robert Woodruff turned the company into what it is now:• One of the worlds most recognized brands and a MNE with huge profits• 1993‚ Coca Cola entered India
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Coca-Cola has been refreshing people’s lives since 1886. Everyone likes to the refreshing‚ crisp taste of a cold Coca-Cola. There is a lot of history behind Coca-Cola. Coca-Cola started in Atlanta‚ Georgia in 1886. Coca-Cola was originally intended to be used as a medicine but was bought by businessman Asa Griggs Candler. He turned Coca-Cola from a medicine to a drink. He also turned it into a million dollar industry. That is why Coca-Cola is worldwide. Here is some of the first thoughts
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Coca-Cola co. Executive Summary The following report attempts to persuade and convince potential investors that the Coca-Cola co. is a financially efficient and healthy company. Additionally it provides an analysis of the company’s short term and long term financial figures to provide an educated recommendation as to why the company is a lucrative investment. The Coca-Cola Company has always maintained high profits and low debts so that in times of hardship the company does not truly feel the profit
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The Coca-Cola Company is the world leading beverage organization in manufacturing industry with a history of 126 years‚ operating in more than 200 countries worldwide. Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke‚ Coca-Cola Zero‚ Sprite‚ Fanta‚ Minute Maid and others (The Coca-Cola Company‚ 2006-2012). The company is not a single entity as the organizational operations required cooperation with almost 300 bottling partners
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THE COCA COLA COMPANY By: Rachelle L Goude May 27‚ 2006 Summary of the History of Coca Cola On May 8‚ 1886‚ Dr. John S Pemberton‚ a pharmacist in Atlanta‚ Georgia‚ USA mixed the syrup that became Coca-Cola ’. His friend and bookkeeper‚ Frank M. Robinson‚ thinking that the two C ’s would look well in advertising ’‚ suggested the name Coca-Cola ’. He wrote the words in his now familiar Spenserian script‚ and the world ’s most recognized trademark was born. Selling his creation from Jacob
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Coca-Cola Coca-Cola’s profile Coca-Cola started its business in 1886 as a local soda producer in Atlanta‚ Georgia (US) selling about nine beverages per day. By the 1920s‚ the company had begun expanding internationally‚ selling its products first in the Caribbean and Canadian markets and then moving in consecutive decades to Asia‚ Europe‚ South America and the Soviet Union. By the end of the 20th century‚ the company was selling its products in almost every country in the world. In 2005 it became
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The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation‚ and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India ’s products‚ Coke was well within the Indian government ’s legal limits for pesticide residue in
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