The Coca Cola Company The company that I have chosen for my course project is the Coca Cola Company. The reason for my selection is simple‚ I am impressed with growth associated with Coca Cola and plan on further researching and analyzing how such growth of this magnitude is possible. The company was founded in 1886 by John Pemberton as a simple soft drink‚ created solely out of curiosity. John Pemberton‚ a pharmacist‚ mixed together the caramel flavored carbonated drink and initially starting
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Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20‚ 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola‚ the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later‚ due to FERA (Foreign Exchange Regulation
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The Coca-Cola Company | MGT-100 | Joanne Rupe Subject: MGT 100 | Word Count: 3291 | Due Date: 27.11.2012 | Table of Contents 1. Introduction 5 2. Mintzberg Roles 6 2.1 Entrepreneur 6 2.2 Leader 6 2.3 Figurehead 6 3. Henri Fayol – Principles 7 3.1 Initiative 7 3.2 Equity 7 3.3 Unity of Direction 7 4. Weber – Principles 8 4.1 Division of Labour 8 4.2 Promotion and Selection based on Merit 8 5. Building Blocks of Competitive Advantage 9 5.1 Efficiency 9
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Why do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour. Contaminated Product This is one of the most serious and frequent problem of Coca Cola products . In the case it
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Coca Cola Marketing Analysis Report Market Segmentation Apparently‚ marketing takes over the biggest portion out of all in any organization. What determine the value of a brand ~ what make an organization wealthy ~ what set a certain position and plans and predicts its future in the market are timely analyzed and rightly given marketing decisions. Market Segmentation is one of core marketing tools for marketing strategy. In this report‚ we aim to deliver the analysis of The Coca Cola Company’s marketing
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PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
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value. According to Interbrand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. 2. World’s largest market share in beverage. Coca Cola holds the largest beverage market share in the world (about 40%). 3. Strong marketing and advertising. Coca Cola’ advertising expenses accounted for more than $3 billion in 2012 and increased firm’s sales and brand recognition. 4. Most extensive beverage distribution channel. Coca Cola serves more than 200 countries and more
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Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric Leadership and Human Capital 12 3.1 - Challenge #1 – Brazilian Tax System 12 3.2 - Challenge #2 – Potential for Changing Government Relations 13
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17 BUSINESS REVIEW 19 Making a Difference in the Marketplace Producing Better‚ Faster and More Efficiently Building the Organization of the Future Leading Change 21 33 39 43 CORPORATE REVIEW 49 Board of Directors Senior Management Shareholding Structure Corporate Structure Report of the Board of Auditors Proposal for Dividend Distribution Additional Information Related to our Operations Corporate Governance Principles Compliance Report 51 55 57 58 59 60 61
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Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help‚ Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton‚ an Atlanta pharmacist. He concocted
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