Coca-Cola strategy Today‚ our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands‚ while at the same time building a coordinated strategy with direction from the center. Thus‚ we need to come up with a blended solution that can combine standardization and localization. Coca-Cola has pursued many strategies of localization and also standardization‚ yet none of them were
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Diet Coke Diet Coca-Cola is a sugar-free soft drink produced and distributed by The Coca-Cola Company. It was introduced in the United States in July 1982‚ and was the first new brand since 1886 to use the Coca-Cola trademark. Target audience Diet Coke has always been aimed at young women in their 20’s‚ this reason probably being is that women tend to worry more about their weight than men do. Advertising diet coke The most famous Diet Coke TV advert which makes its target audience
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Ankara Multan Ashgabat Faisalabad Sapanca Gujranwala Elazığ Amman Karachi İstanbul Islamabad Astana Baku Shymkent Rahim Yar Khan Suleymania Elazığ Antalya İzmir Mersin Amman Karachi Rahim Yar Khan Multan Antalya Duhok Bishkek Islamabad Çorlu Aqaba Lahor Sapanca İzmir Duhok Ankara Burunday İstanbul Gujranwala Faisalabad Bursa Mersin Ashgabat Aqaba Rahim Yar Khan Erbil Astana Köyceğiz
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5 Limitations of the Marketing Concept and Other Strategies 6 2.0 Market Audit of Coca-Cola Company 6 2.1 SWOT Analysis 6 2.1.1 Strengths 6 2.1.2Weaknesses 7 2.1.3 Opportunities 7 2.1.4 Threats 8 2.2.0 PEST Analysis 8 2.2.1 Economics 9 2.2.2 Social 9 2.2.3 Technology 9 2.3.0 Marketing objectives of Coca – cola 9 2.3.1 Target market and Market mix for Coca – Cola Company 10 2.3.1.1 Product. 10 2.3.1.2 Price 10 2.3.1.3 Place 10 2
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Jeff Gregory Coca-Cola Outline Key Themes * Coca-Cola needs to reverse the poor leadership and managerial decisions of the 2000s in order to reach its “20/20 vision” of doubling Coca-Cola’s system’s revenues by 2020. * The acquisition of CCE allows Coke to control most of its distribution channels‚ yet there are still loose ends for Coke to tie up * The still drink industry is growing rapidly in North America‚ and Coke needs to use its acquisitions in the field to position itself
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The code of ethics of Coca-cola is systematic but it doesn’t apply to all countries fairly. They set up their own plants in developing country like India and brazil and they alleged the benefits of the production bring by Coca-Cola but ignore the issue behind which is the water wastage problem. Coca-Cola bottling operations have drastically reduced availability of water for irrigation purposes in countries like India and brazil. Even in the code of ethics of Coca-Cola has pointed out that helping
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processes for Coca-Cola - the most widely recognised global brand from London to Lagos‚ Los Angeles to Lahore. It is sold in more and more markets‚ creating thousands of new jobs in the local economies. The brand is owned by The Coca-Cola Company which works with franchisees across the world. These franchisees perform the bottling and canning operations and are also known as packagers. This illustration shows how manufacturing operations convert inputs into finished outputs. Coca-Cola’s bottlers
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How Coca-Cola segments it market This is coca cola zero‚ which is a low calorie version of the normal coke. It was introduced in 2005. It was mainly introduced because males thought that diet coke was a feminine drink. Target Market Coke zero is primarily aimed towards young adult males around the world. This is because diet coke was seen to be more aimed at woman. It is also aimed at people that didn’t really purchase the normal coke due to it being too sugary
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Table of Contents Executive Summary 2 Introduction to Coca-Cola 3 Mission‚ Vision and Goals 4 Management Functions 5 Stakeholders 9 Conclusion 10 References 11 Executive Summary This report was created for the sole purpose of further understanding the Coca-Cola Company business management. The report contains a brief introduction of the Coca-Cola Company and a detailed view of the company management. It outlines how this public listed company plan‚ organize‚ lead and control their work force into
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The Coca Cola Company : Case Writeup Financial Statement Analysis : Why has Coca-Cola been so successful in the past? To analyze Coca Cola’s success in the past‚ we look at its financial statements as included in the case. The Dupont System extracts meaningful ratios from the financial statements to compute the Return on Equity (ROE) and breaks it down into the levers which can be used by management to manage the performance of the company. Coca Cola’s ROE and ROA are very healthy. Some
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