promotion‚ publicity and direct marketing. In IMC Plan there are three campaigns which would be carried for the whole year by Coca-Cola. The IMC strategy for Coca-Cola would depend on the nature of market and focus on the social responsibility or societal marketing. Secondly‚ it will focus on the fun and entertainment perspective in order to motivate youngsters to purchase Coca-Cola and generate more sales. Whole IMC will be developed to communicate the message to the target audience to raise funds to
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Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission‚ Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders‚ Managers‚ and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational
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COCA-COLA IN AFRICA THE DECISION Table of Content Integrative Cases Study – Page 3 Case Study Analyses – Page 4 References – Page 6 Integrative Case 1.1 Coca-Cola in Africa 1. Why is Coca-Cola so interested in Africa‚ which is typically regarded as part of the base of the global economic pyramid? Coca-Cola is an organization that has been around since 1892. Coca-Cola is looking for new emerging growth markets and Africa has proven to be that. Combined‚ 12 of the
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Case 15: Coca-Cola and Case 16: REI Coca Cola 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? A list of factors or characteristics that different stakeholders may use: Must be ethical; in other words respectful‚ honest‚ and trustworthy Commitment to employees
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PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
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Case 1: Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational
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globalization i.e. moving operations in more countries. Example for this is Coca – Cola and in this paper I will try to examine strategic move of Coca – Cola and to draw the good strategies through it’s expand. As this is a huge company‚ they have a huge strategies implemented throughout their growth. The Coca – Cola Company: an Overview Most recognizable brand around the globe and most valuable brand based in Atlanta‚ Georgia. Coca – Cola’s first beverage brand looked at consumers in 1886‚ they developed
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B890 Assignment 1 Student Name: Sin May Yin Jennifer Student ID: S11005210 Tutorial Group: 01 Introduction: To ease the discussion in the 4 areas required‚ an introduction has been added to summarize the challenges faced by Coca cola in India. More details have been added from various sources to provide a more detail picture outlining the plight of Coke in India. Coke has suffered the below difficulties when operating in India. Reports of Center for Science and Environment
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The Coca-Cola Company (KO) is the world’s largest beverage company‚ and it owns or licenses more than 500 nonalcoholic beverage brands. The company owns four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola‚ Diet Coke‚ Fanta and Sprite. The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company‚ a drugstore in Columbus‚ Georgia‚ by John Pemberton‚ originally as a coca wine called Pemberton’s French Wine Coca. He may have been inspired by the formidable
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Table of contents Introduction 1.History....................................................... • Birth of Coca-Cola • New Coke • 21st Century 2.Production.................................................. • Original formula • Other formulas • Bottle design 3.Advertising................................................. • Slogans for Coca-Cola • Coca-Cola and Santa Claus 4.Criticism..................................................... Conclusion.................
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