divided by revenue. | PepsiCo Inc.’s operating profit margin improved from 2010 to 2011 but then deteriorated significantly from 2011 to 2012. | Net profit margin | An indicator of profitability‚ calculated as net income divided by revenue. | PepsiCo Inc.’s net profit margin deteriorated from 2010 to 2011 and from 2011 to 2012. | ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | PepsiCo Inc.’s ROE improved from 2010 to 2011 but then deteriorated significantly from
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emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the pause that refreshes”. Price:
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Case 1: Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational
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Human Resources Management Case Study on Mentoring at Coca-Cola Food Introduction Mentoring is one of those programs adopted by the companies to assist the employees in developing their leadership capabilities. “Mentoring is an attempt to transfer experience and expertise from experienced individuals in an organization to the less experienced” (Gregson‚ 1993‚ p. 19). Most of the cases it has been used for fast catching the work environment by the employees. Gregson (1993‚ p
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Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton‚ an Atlanta pharmacist‚ stirred up a fragrant‚ caramel-colored liquid and carried it to Jacobs’ Pharmacy. Here‚ the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton’s bookkeeper‚ Frank Robinson‚ named the mixture Coca-Cola®. To this day‚ Coca-Cola is written the same way. In the first year
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Coca-Cola SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: Coca-Cola has been a complex part of world culture for a very long time. The product’s image is loaded
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Coca-Cola‚ imported from India‚ was first introduced into Nepal in 1973‚ with local production of Coca-Cola beginning in 1979. Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal‚ and has two bottling plants; namely Kathmandu (Bottlers Nepal Limited – BNL) and Bharatpur (Bottlers Nepal (Terai) Limited‚) which is 160 km from Kathmandu‚ its capital. The Marketing‚ Sales & Distribution strategy for Bottlers Nepal Limited is entitled “Refresh the Marketplace” and includes:
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510-062-1 Coca-Cola in India: Innovative Distribution Strategies with ‘RED’Approach “Now Coke’s RED execution – done in big cities through direct distribution by the company – is followed by the sales teams of both its company-owned and franchise-owned bottlers. Essentially‚ this plan covers its visi-coolers‚ the availability of beverages and activation.”1 – T. Krishnakumar‚ CEO‚ Hindustan Coca-Cola Beverages Pvt. Ltd. “No consumer goods company today can afford to forget that the rural market is
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Coca-Cola was invented by 1886‚ by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891‚ he became the main owner of Coca-Cola. When Candler took over‚ one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke‚ enjoy the beverage‚ and buy more of the product.
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new management team continues to evolve‚ The Coca-Cola Company today named Doug Jackson‚ John Guarino and Alex von Behr division presidents. Doug Jackson‚ currently executive assistant to President and Chief Operating Officer Doug Daft‚ will succeed Don Knauss as president of the Southern Africa Division. As announced separately today‚ Mr. Knauss will become president and chief executive officer of The Minute Maid Company. Mr. Jackson joined the Coca-Cola system in 1984 in South Africa‚ where he held
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