on International Business of Coca Cola and Unilever SUBMITTED TO Dr.M.Zillur Rahaman Guest Facalty SUBMITTED BY Rajib kundu(2010-2-10-329) Razuan Ahmed (2010-2-10-271) Date of Submission July 23‚ 2012 Course : International Business Course Code : ITB (301) Section : 5 Table of Content | Details | Page No | COCA-COLA COMPANY | | 1.0 | INTRODUCTION
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Report on Coca Cola OPERATIONS MANAGEMENT Report on Coca Cola ANALYSIS OF OPERATIONS MANAGEMENT AT COCO-COLA Contents: 1) INTRODUCTION Company Background Financial Performance Geographic Coverage Organizational Structure Company History Strategic Issues Social and Economic Changes 2) OPERATIONS MANAGEMENT AT COCA-COLA Introduction to Coca-Cola Company Manufacturing process flow chart Emerging trends in
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7.0 COCA COLA GLOBAL VOLUME GROWTH Industry Worldwide soda volume was down by 1% during the first quarter of 2014 for Coca-Cola. The shift in the Easter holiday from the first quarter in 2013 to the second quarter in 2014 was partially responsible for the decline‚ but the fact remains that carbonated drinks sales have been under considerable pressure‚ particularly in big markets such as the U.S. Regular Coca-Cola sales have been steadily declining in the U.S. in recent years due to concerns over
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1. Briefly summarize the major characteristics of the Brazilian soft drink market. • There were more than 3500 brands of soft drink in Brazil‚ manufactured in more than 700 plants in 2004. From 1986 to 2003 nonalcoholic drink consumption lead to 11.6 billion liters with average year to year growth of 13.92%. • Post economic stabilization in Brazil‚ per capita consumption of soft drinks shot up 60% from 1994 to 1999. • According to Brazilian Market Research Association classification of five social
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growing categories which are water and sport drinks. i. Bargaining power of suppliers The main ingredients for Coca-Cola syrup include either high fructose corn syrup or sucrose derived from cane sugar‚ caramel color‚ caffeine‚ phosphoric acid‚ coca extract‚ lime extract‚ vanilla‚ and glycerin. The suppliers are not concentrated or differentiated. Bargaining power of suppliers is low. ii. Bargaining power of customers The individual buyer has no pressure on Coca-Cola because just like having large
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Product diversity. Soda companies have several hundreds of brands‚ which include: carbonated and noncarbonated drinks‚ water‚ and snacks 2. Extensive distribution network. Products are served to more than 10 million stores per week in more than 200 countries. 3. Customer Service Orientated. Soda Companies recognize their role in a society and engage in education‚ recycling‚ water usage reduction‚ obesity fighting and other projects 4. Successful marketing and advertising campaigns. Billions
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communication about causes‚ goods and services‚ ideas‚ organizations‚ people‚ and places‚ through means such as direct mail‚ telephone‚ print‚ radio‚ television‚ and internet. Objective of advertisement are to inform‚ persuade and motivate potential customers‚ but also has a strategic significance for the company’s image in whole or brand the product belongs. Advertisement strategies are varying among the regions. The types of advertisement used in a region are depending on its culture‚ norms‚ religion
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media gives marketers a voice and a way to communicate with peers‚ customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way. Coca Cola and Social Media Marketing Every day‚ people discuss‚ debate and embrace The Coca-Cola Company and our brands in thousands of online conversations. We recognize the vital importance of participating in these online conversations and are committed to ensuring that we participate in online
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examine is the Coca-Cola border promotional ad‚ located at the following link: http://www.youtube.com/watch?v=k-STkFCCrus&feature=relmfu I chose this promotion because of the underlying message that the advertiser has included within the context of the ad. From the customer’s viewpoint‚ they are confronted with a sense of tension between the two guards from two different countries‚ each pacing along their respective sides of the border. While one enjoys a bottle of Coca-Cola‚ the other eyes
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COCA COLA COMPANY Research Project For ACC 412 Presented to: Overview of Coca-Cola Leading the beverage industry for the third consecutive year‚ Coca-Cola‚ a common household name known around the world‚ climbs to the 4th spot in Fortune’s 50 Most Admired Companies in the world for year 2012. When it comes to a refreshing cold soda‚ who does not know of Coca-Cola? The company was established in 1886 in Atlanta‚ Georgia at the Jacobs’ Pharmacy soda fountain by pharmacist
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