Investigation Report： Coca-Cola Sustainable Development I Planning The Brief The successful sustainable development of Coca-Colar Corparation 1. Smart objective of the project Established in 1886‚ John Pemberton‚ an Atlanta pharmacist‚ was inspired by simple curiosity and later to create that international beverage brand. Nowadays‚ it becomes the largest beverage company in the world‚ products brand ranges over more than 500 categories. It enjoys larger populations all round the
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The Coca Cola Company Market Plan Marketing plan for a coca cola company Analysis of company situation: Introduction of Coca Cola Company: The Coca‑Cola Company is a beverage company that is publicly listed on the New York stock exchange. It is one of the most popular brands at the global level. Coca Cola Company has more than 400 products. Some major and well familiar products are Classic Coca Cola‚ Diet coke‚ Fanta‚ Sprite‚ Minute Maid etc. Vision statement
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RUNNING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product‚ price‚ place and promotion of Marketing. It is a marketing strategy that company’s use to estimate the value and determine the methods of advertising and distributing its products. Coca-Cola has been long admired for its approach to marketing. Over its 127 year history‚ Coca-Cola’s efforts to refine and perfect its
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production lines4/ Unique taste5/ World’s leading brand | * Weaknesses1/ Product not healthy2/ The target group of the CC company are mainly younger people.3/ Taste differentiation4/ Sluggish performance in North America5/ lack of popularity of many Coca Cola’s brands | External | * Opportunities1/ advertise it’s less popular products2/ Acquisitions3/ buy out competition4/ It can to provide food in the future5/Growing Hispanic | * Threats1/ New drink competitor have appeared gradually2/ Intense
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been the key success factors for Coca Cola? Answer: The key success factors for Coca Cola have been marketing strategy‚ introducing new products and globalization. Marketing strategy: Coca cola uses different types of marketing strategy for growing and retaining its customer. In early days‚ to build brand recognition‚ they offer clocks‚ calendars and weighing scales with Coca Cola logo to pharmacists who sold their drink. During mass market TV advertising‚ Coca Cola was the pioneers TV advertising
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Classification System (NAICS) code for the Coca-Cola Company is 3121 (U.S. Census Bureau‚ 2012). This NAICS code is used to identify Soft Drink Manufacturing. However‚ the icon Coca-Cola is not in this industry alone. The data of 2002 identifies 2‚908 competitors in this category (U.S. Census Bureau‚ 2002). This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although Coca-Cola has made its global footprint as a leading
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Coca-Cola Marketing Channels Tawnya Geels Richard Fairbanks Andrew Adamisin Len Caldwell Indiana Wesleyan University MGT-421 BSBA-381 Professor Ron Wilson January 17‚ 2012 Coca-Cola Marketing Channels Coca-Cola’s marketing channels are a vital asset to attracting and reaching different cultures and marketing segments worldwide. Coca-Cola product distribution and advertising channels are constantly changing‚ a necessity for expanding their market share. It is through these strong marketing
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The Coca-Cola Company is an American multinational beverage corporation and manufacturer‚ retailer and marketer of non-alcoholic beverage concentrates and syrups and one of the most highly recognized soft drink brands in the world.(1) The company is best known for its flagship product Coca-Cola‚ invented in 1886 by pharmacist John S. Pemberton in Columbus‚ Georgia. (2) The Coca-Cola formula and brand was bought in 1889 by Asa Candler (co-founder of Coca-Cola) who incorporated The Coca-Cola Company
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SWOT ANALYSIS The Coca-Cola Company (Coca-Cola) is a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. Coca-Cola has a strong brand name and brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. The Business Week-Interbred valued Coca-Cola at $67‚000 million in 2006. Coca-Cola ranks well ahead of its close competitor
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On May 8‚ 1886‚ The Coca-Cola product was born in Atlanta‚ Georgia by Dr. John Stith Pemberton‚ a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In its first year‚ Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea
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