A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
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he Coca-Cola Company has been very consistent with their pricing strategy over the many years they have been in business. Because they have a strong competitor‚ they have to keep their prices in line to compete. The ultimate goal of the company is to maximize shareholder value. The will often reduce the price of their products when entering new markets. They do this to raise brand awareness and face the competition. Once they are established‚ they move the prices back up to position themselves as
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A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country‚ the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8‚ 1886‚ Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ and was pronounced
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ASSIGNMENT EMPLOYEE DEVELOPMENT AT COCA-COLA INDIA [pic] TABLE OF CONTENT: 1. Executive Summary…………………………………………………………….3 2. Introduction • Employee Development……………………………………………….4 • Coca-Cola India……………………………………………………….4 • Human Resources at Coca-Cola India………………………………...4 • Employee Development At Coca-Cola India…………………………6 3. Employee Development Programmes at Coca-Cola India…………………….6 4. Analysis
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Coca-Cola India San Francisco State University MKTG 432-02 Fall 2010 Professor Veronica A. Papyrina Group 3 TABLE OF CONTENTS 1. Problem Definition .................................................................................................................................. 3 1.1 Coca-Cola’s Concerns ........................................................................................................................ 3 1.2 Coca-Cola’s Problem ....................................
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An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
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Coca Cola India’s Thirst for the Rural Market Coca Cola India’s Thirst for the Rural Market: ’Thanda’ Goes Rural In early 2002‚ Coca-Cola India (CCI) (Refer Exhibit I for information about CCI) launched a new advertisement campaign featuring leading bollywood actor - Aamir Khan. The advertisement with the tag line - ’Thanda Matlab Coca-Cola’ was targeted at rural and semi-urban consumers. According to company sources‚ the idea was to position Coca-Cola as a generic brand for cold drinks. The
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Case Study – Coke in India Adapted by Lesley Fleischman from: Hills‚ Jonathan and Welford‚ Richard. Corporate Social Responsibility and Environmental Management. 12‚ 168–177 (2005) August 2003 • • • • • October 2003 • • Coke has 44 wholly owned and franchise owned bottling plants in India Indian NGO finds that Coke and Pepsi products bottled in India contain pesticides. Immediate impact on Coke stock price. Coke threatened legal action over allegations. Indian government
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4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS - PAGE 58-62
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