Coca Cola Coca-Cola is one of the most widely used soft drink in the world. The company has very efficient and extensive distribution system in the world. There is a great variety of brands offered by Coca-cola throughout the world like Diet coke‚ sprite‚ Fanta‚ Rc cola‚ Minute made etc. you can find the Coca-cola soft drinks anywhere in every country of the world. The ’Coca-Cola’ brand has been adopted the strategy of global marketing. They are considering the whole world as single market place
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Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric Leadership and Human Capital 12 3.1 - Challenge #1 – Brazilian Tax System 12 3.2 - Challenge #2 – Potential for Changing Government Relations 13
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Coca-Cola strategy Today‚ our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands‚ while at the same time building a coordinated strategy with direction from the center. Thus‚ we need to come up with a blended solution that can combine standardization and localization. Coca-Cola has pursued many strategies of localization and also standardization‚ yet none of them were
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Product: Coca-Cola Business Name: The Coca-Cola Company Tagline: “Enjoy Coca-Cola” (2012) Table of Contents: Executive Summary I. External Environment Analysis -Definition of Industry -Macroenvironment * Demographic * Economic * Natural/Ecological * Technological * Political * Cultural/Sociological -Threats and Opportunities II. Analysis of Internal Environment -Overview of company -Microenvironment * Suppliers * Marketing Intermediaries
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Jeff Gregory Coca-Cola Outline Key Themes * Coca-Cola needs to reverse the poor leadership and managerial decisions of the 2000s in order to reach its “20/20 vision” of doubling Coca-Cola’s system’s revenues by 2020. * The acquisition of CCE allows Coke to control most of its distribution channels‚ yet there are still loose ends for Coke to tie up * The still drink industry is growing rapidly in North America‚ and Coke needs to use its acquisitions in the field to position itself
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5 Limitations of the Marketing Concept and Other Strategies 6 2.0 Market Audit of Coca-Cola Company 6 2.1 SWOT Analysis 6 2.1.1 Strengths 6 2.1.2Weaknesses 7 2.1.3 Opportunities 7 2.1.4 Threats 8 2.2.0 PEST Analysis 8 2.2.1 Economics 9 2.2.2 Social 9 2.2.3 Technology 9 2.3.0 Marketing objectives of Coca – cola 9 2.3.1 Target market and Market mix for Coca – Cola Company 10 2.3.1.1 Product. 10 2.3.1.2 Price 10 2.3.1.3 Place 10 2
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CHALLENGES AND RISKS Being a global company provides unique opportunities for their Company. Challenges and risks accompany those opportunities. Their management has identified certain challenges and risks that demandthe attention of the nonalcoholic Beverages segment of the commercial beverages industry and their Company. Of these‚ their key challenges and Risks are discussed below. Obesity and Inactive Lifestyles. Increasing concern among consumers‚ public health professionals andGovernmen
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Table of contents Executive Summary i The Coca-Cola Company Firm Profile ii The Beverage Industry in India iii India’s Societal System vii Macroeconomic Indicators and Demographics. vii Market System Aspects ix Infrastructure and Legal Order ix Cultural Dimensions x India’s Societal Predisposition xi Ideologies xii Indian Caste System xii Values xiii Religion xiv Political xv Economic xv Strategies and Policies xvi Constraints xvi Coca-Cola Strategy xvii Future Strategic Initiatives
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The Coca-Cola Company | MGT-100 | Joanne Rupe Subject: MGT 100 | Word Count: 3291 | Due Date: 27.11.2012 | Table of Contents 1. Introduction 5 2. Mintzberg Roles 6 2.1 Entrepreneur 6 2.2 Leader 6 2.3 Figurehead 6 3. Henri Fayol – Principles 7 3.1 Initiative 7 3.2 Equity 7 3.3 Unity of Direction 7 4. Weber – Principles 8 4.1 Division of Labour 8 4.2 Promotion and Selection based on Merit 8 5. Building Blocks of Competitive Advantage 9 5.1 Efficiency 9
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Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help‚ Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton‚ an Atlanta pharmacist. He concocted
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