Scott Morrow MGT 531 Case #1 1/31/08 Coca-Cola’s New Vending Machine Statement of Problem Coca Cola‚ the world’s largest beverage company‚ has been under a tremendous amount of media scrutiny lately. Word got out that Coke is testing a new vending machine technology that changes price based on weather conditions. It charges a higher price during warmer temperatures and a lower price during colder times. Coke wants to increase its vending machine business with higher margins‚ but isn’t
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Coca-Cola New Vending Machine: Pricing To Capture Value or Not? Coca-Cola‚ the renowned beverage is a flagship product of The Coca-Cola Company. The company is not only a manufacturer but also a distributor and a marketer of many other non-alcoholic beverage concentrates and syrups. Coca-Cola was invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated it in The Coca-Cola Company in 1892. Besides its namesake Coca-Cola
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Coca Cola a Vending Machine Case Study Problem Statement: Coca Cola Co.‚ the world’s largest beverage company is facing a public relation nightmare which can ultimately put their brand image at stake. Their Chairman and CEO‚ Ivan Ivester‚ abruptly announced the introduction of interactive vending technology which will lower the price of coke during off-peak buying time and increase the price during very hot weather conditions‚ Ivester virtually confirmed the vending machines will be
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Coca Cola Company would like to introduce the market with the vending machine technology‚ a new technology with changed price according to weather‚ which has been developed and tested in the lab internally. The thought is to be based on the idea of automatically adjusting the price according to the demand increase as the weather temperature increases. The purpose of this strategy is to continue increasing the vending machine profit‚ which had been already main the profit resource for the company
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1) Pros for Coca Cola Co. Technology Availability: Electronic components are becoming more and more versatile and cheaper. All that is required in order to adjust the price with the changes of the weather is a temperature sensor and a computer chip. Therefore‚ it can reduce the implementation costs. Increase competitiveness through price discrimination: Price discrimination is used in order to increase the economic efficiency. In principle‚ the temperature sensitive vending machine is no different
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................................................................................. 5 3.2. Planning.....................................................................................................................5 a. Buying a Vending Machine b. Arranging Capital c.Developing Marketing Strategy * Market Segmentation * 4 P’s of Marketing Mix d.Importance of Maintainance & Insurance e.Execution f.Monitor g.Evaluation
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meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the pause that refreshes”
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School Vending Machines Thesis Statement: By looking at studies of in-school vending machines you can see that they are becoming a true problem. This is important because vending machines are lowering education standards and are contributing to the obesity epidemic. Introduction “Can I go to the vending machine?” This is common questions teachers are asked everyday in the class room. In-school vending machines have shown to be a problem for years now. Food sold out of school vending machines
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2012] • Vending Machine Design (2012) Harrington Vending Machines Ltd. [online] Available at: http://www.harringtonvending.com/design.htm [Accessed 1st December 2012] • Jobber‚ D. (2010) Principles and practice of marketing. 6th ed.The McGraw-Hill Companes‚ Inc.‚ 1221 Avenue of the Americas‚ New York‚ NY 10020: McGraw Hill companies. • Kocken‚ P‚ Eeuwijk‚ J‚ Kesteren‚ N‚ Dusseldorp‚ E‚ Buijs‚ G‚ Bassa-Dafesh‚ Z‚ & Snel‚ J. (2012) Promting the purchase of low-calorie foods from school vending machines:
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Ciara Martinez March 3‚ 2014 Strategic Management Internationalizing the Cola Wars: The Battle for China and Asian Markets Coke was formulated in 1866 by John Pemberton‚ a pharmacist in Atlanta who sold it at drug store fountains as a “potion for mental and physical disorders.” Since then‚ it has grown and spread in the world as one of best Soft Drink in the world with an intense competition against Pepsi. It has started this competition in 1950s and continues until now. Coke is facing different
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