COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e.g. PepsiCo had to promote under Lehar Pepsi). In 1991‚ the country’s capitalistic economic reform improved its business climate but some discriminatory protectionism laws still existed. As “political leadership openly used state-control over economic resources to maintain and exercise
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INTRODUCTION PEPSI- Pepsi Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores‚ restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern‚ North Carolina. The brand was trademarked on June 16‚ 1903. There have been many Pepsi variants produced over the years‚ including Diet Pepsi‚ Crystal Pepsi‚ Pepsi Twist‚ Pepsi Max‚ Pepsi Samba‚ Pepsi Blue‚ Pepsi Gold‚ Pepsi Holiday Spice‚ Pepsi Jazz‚ Pepsi X (available
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Running head: Coca-Cola and Pepsi Pensions Laila Nayani Professor: William Blix ACC: 305 Abstract In this paper I will cover the comparative analysis case study of the pension
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“Comparison of Marketing Mix for Coca Cola and PepsiCo” Acknowledgement I owe a great many thanks to a great many people who helped and supported me during the writing of this book. My deepest thanks to Lecturer .................... The Guide of the project‚ for guiding and correcting various documents of us with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I would also thank my Institution and my faculty members without whom
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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COLA WARS CONTINUE: COKE AND PEPSI IN 2006 The case is about the rivalry between two of the biggest companies in the world‚ Coca Cola and Pepsi. It is a battle which started in the early 1990s and which still characterizes the soft drink industry; but‚ as a former CEO of Pepsi said‚ it is a “battle without blood”: Coca Cola could not exist without Pepsi and the other way round. They mutually force each other to adapt their strategy to customers’ new needs‚ to apply competitive prices and to face
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COCA COLA VS.PEPSICO 1. Current Ratio Liquidity Measurement Ratio | Coca Cola | PepsiCo | Current Ratio | 1.13 | 1.44 | The current ratio measures the company’s ability to pay its short term obligations with its short term assets. Between Coca Cola and PepsiCo‚ PepsiCo has a higher current ratio implying that the latter is more capable of paying its obligations. The debt management policies of Coca Cola in conjunction with share repurchase program and investment activity resulted in current
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Harvard Business School 9-387-108 Rev. June 21‚ 1989 Coca-Cola Versus Pepsi-Cola (A) Coca-Cola and Pepsi-Cola had been competing for 93 years in 1982‚ and the rivalry had intensified since the early 1950s. By the mid-1970s‚ business journalists had labeled this competition "The Cola Wars." The launching of the Pepsi Challenge in 1977 propelled the wars into the 1980s‚ considerably altering the landscape of the soft-drink industry. History of Soft-Drink Concentrate Producers Soft drinks had existed
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Gross Profit Margin (USD $ in Millions) Source: Coca-Cola Co. Annual Reports Gross profit margin(2013) = 100 × 28‚433/46‚854 = 60.68% Gross profit margin(2012) = 100 x 28‚964/ 48‚017=60.32% Gross profit margin(2011) = 100 x 28‚326 = 60.86% Source: PepsiCo Inc. Annual Reports Gross profit margin (2013) = 100 x 35‚172/66‚415 = 52.96% Gross profit margin (2012) = 100 x 34‚201/65‚492 = 52.22% Gross profit margin (2011) = 100 x 34‚911/66‚504 = 52.49% Gross profit margin is a resource
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